Latest REI Co-op News & Updates

See the latest news and media coverage for REI. We track all announcements, press releases, and industry mentions in real time, all in one place.

REI Co-op (REI)

Outdoor retail cooperative

rei.com

Headquarters: Seattle, United States
Founded year: 1938
Company type: Private company
Number of employees: 10,000+
Industry: Miscellaneous Specialty Retailers

Last updated October 20

Latest news about REI Co-op (REI)

In short: REI narrowed its 2025 loss on $3.54B sales amid a union boycott and Jim Whittaker's death.

Company announcements

October 20 REI

REI pilots garage sales at ten stores

The pilot features discounted gear and trade-ins on October 24 to evaluate member interest in a modernized Re/Supply experience.

October 6 REI

REI Co-op and BEAMS launch limited-edition Expedition Parka

The $599 jacket blends REI’s 1986 archive design with Japanese style, featuring GORE-TEX LABS and Fair Trade manufacturing in a release of only 500 units.

September 23 REI

REI celebrates Public Lands Day with advocacy guide and trail investment voting

The cooperative shares a new educational guide on public lands and invites members to vote on how its $1 million trail investment is allocated among advocacy, education, and stewardship.

May 4 REI

REI releases 2025 financial results and impact report

Reports $3.54B net sales, reduced net loss to $54.3M, $300M+ investments in members and employees, sustainability progress, and public lands advocacy. Opened six stores.

Media coverage

May 4 Women's Wear Daily

REI Closed Out 2025 With Two Profitable Quarters to Narrow Loss for the Year

REI Co-op ended 2025 with stronger operating discipline and inventory management, driving a 7 percent year-over-year increase in gross profit. That result helped the retailer...

May 4 SGB Media Online

REI Shrinks 2025 Loss, Sales Expand Modestly

REI Co-op reported a slight gain in sales in 2025 while significantly narrowing its net loss for the year, including delivering two profitable periods in...

January 27 MSN

Outdoor giant REI ends Experiences program, lays off 428 employees

Outdoor recreation retail giant REI has ended its 40-year-old Experiences program, known for holding outdoors classes and wilderness trips, the company announced Wednesday. The move...

September 29, 2025 Bicycle Retailer

REI's new strategic plan involves 'tough choices,' according to CEO

REI Co-op CEO Mary Beth Laughton shared a three-year strategic plan with employees, saying the company will have to make ...

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