Nordic Outdoor Group invests in centralized logistics hub
Vision Fly Fishing partners with Vision Group Sweden to build a new facility in Habo, aiming to enhance EU customer service and efficiency.
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Investment group for Nordic fishing and outdoor brands
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In short: Nordic Outdoor Group made several acquisitions (Fibe, iFish, VDS) and invested in a logistics hub and showroom.
Vision Fly Fishing partners with Vision Group Sweden to build a new facility in Habo, aiming to enhance EU customer service and efficiency.
This investment signals a strong commitment to supporting brand growth, providing necessary people, tools, and funding for relevance.
The deal adds iFish to its portfolio, strengthening its position in the Swedish spin fishing market and completing its sixth Nordic brand acquisition.
The acquisition enhances Vision Group OY's presence in Benelux, Germany, and France by integrating its long-term distributor to improve service and operational efficiency.
Following swiftly on the heels of its acquisition of BIOS Aktiebolag – owner of the iFish brand – the Nordic Outdoor Group (NOG) has further...
Nordic Outdoor Group AS (NOG) has signed an agreement to acquire Bios Aktiebolag (Bios), the Swedish sport fishing and outdoor company behind the iFish brand.
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