Latest Muck Rack News & Updates

See the latest news and media coverage for Muck Rack. We track all announcements, press releases, and industry mentions in real time, all in one place.

Muck Rack

Earned media platform for public relations and communications teams

muckrack.com

Headquarters: Miami, United States
Founded year: 2009
Company type: Private company
Number of employees: 470–500
Industry: Software

Last updated October 26

Latest news about Muck Rack

In short: Muck Rack reported earned media drove most AI citations and was named a Gartner Leader.

Company announcements

October 26 Muck Rack

Muck Rack Opens Generative Pulse Early Access

This new platform unifies earned, owned, and technical work to help teams monitor AI visibility and brand portrayal across comms and marketing.

May 19 Muck Rack

Muck Rack reelected AMEC Chair and retired Ruepoint brand

Raina Lazarova's second term extends through June 2028, and all Ruepoint services now operate under Muck Rack, enhancing global media intelligence.

May 7 Muck Rack

Muck Rack reports earned media drives 84% of AI citations

The May 2026 study analyzed 25 million links from ChatGPT, Claude, and Gemini. Earned media consistently dominates at 82-89%, validating PR efforts for AI visibility.

April 28 Muck Rack

Muck Rack introduces Curation Engine

This AI capability replaces Boolean search with plain language inputs for precise media monitoring, sentiment analysis, and reporting. It rolls out to Brand Premier and Media Intelligence customers.

Media coverage

May 18 The Manila Times

Muck Rack Becomes First Communications Platform to License STAT Content

Muck Rack, the AI communications platform, today announced a new content partnership with STAT, the leading media company covering the business of medicine, health tech...

April 28 Markets Insider

Muck Rack Launches Curation Engine to Move the PR Industry Beyond Boolean Search

Muck Rack launches Curation Engine to replace Boolean search with AI trained by PR experts Eliminates manual filtering of irrelevant media...

March 5 MarketWatch

Muck Rack Launches AI Visibility Badges

Miami, March 05, 2026 (GLOBE NEWSWIRE) -- Muck Rack, the AI communications platform where trusted data, human expertise and embedded intelligence come together to drive...

October 15, 2025 Little Black Book

Vaynerx, Muck Rack and Ipsos Reveal Key Media Consumption Trends for Modern PR Practitioners

Little Black Book, New report unveils how brands can earn trust in a world where 85% of young adults get their news from social platforms.

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