Mockberg expands to Germany with Berlin flagship store
Mockberg appoints Alisa Ernst as Managing Director for DACH and UK. It will open its first flagship store outside Sweden in Berlin at the end of September.
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Swedish women's watch and jewelry brand
mockberg.comLast updated
In short: Mockberg reached 150 million SEK in turnover, expanded its retail footprint in Sweden and Germany, and launched operations in the UK.
Mockberg appoints Alisa Ernst as Managing Director for DACH and UK. It will open its first flagship store outside Sweden in Berlin at the end of September.
The position is based in Stockholm and involves regular travel in Sweden. The responsible person develops retailers, drives sales and trains store staff.
The launch allows UK customers to shop directly from their collections, marking a step in international growth.
It introduces new chains designed for layering and everyday versatility, completing the Essential jewellery collection.
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