Lylli joins Spin Master
The Swedish reading app offers thousands of curated e-books and audiobooks for ages 2–9. The acquisition supports international expansion and integration into Spin Master's digital games offering.
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Digital library of children's e-books and audiobooks
lylli.comLast updated
In short: Lylli was acquired by Spin Master to expand children's digital reading worldwide.
The Swedish reading app offers thousands of curated e-books and audiobooks for ages 2–9. The acquisition supports international expansion and integration into Spin Master's digital games offering.
The new share issue is led by H&M Group Ventures and will finance product development as well as expansion in Sweden and Germany.
The company closed a €1.2M seed round and rolled out night mode, child-adapted search, and expanded content in Swedish and German markets.
13.3 million kronor is invested for product development, customer acquisition, and expansion in Sweden and German-speaking markets.
Following its acquisition of Lylli, Spin Master reveals plans to expand its digital reading offerings with IP-driven content.
But now Lylli, which was previously called Boksnok, is being acquired by Canadian Spin Master. "When we founded Lylli in 2020, in the middle of the pandemic, our goal was simple...
The children's book app Lylli, which was previously called Boksnok, has 10,000 readers in Sweden and Germany. The goal to transform screen time, a scourge for many families with children, into something...
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