Latest KICKS News & Updates

See the latest news and media coverage for KICKS. We track all announcements, press releases, and industry mentions in real time, all in one place.

KICKS

Nordic beauty retailer

kicks.se

Headquarters: Stockholm, Sweden
Founded year: 1991
Company type: Public company
Number of employees: 1,500–5,000
Industry: Personal Products

Last updated September 21

Latest news about KICKS

In short: KICKS launched wellness and opened statement stores, sold out advent calendars, changed CEO, and posted mixed results.

Company announcements

May 19 KICKS

KICKS reports challenging year with flat growth

E-commerce grew 8.4% and in-house brands 15.7%, with a strong Q4 finish.

February 5 KICKS

KICKS ends the third quarter with accelerated focus on broadened offering

Revenue fell 3.8% due to changed consumer behavior. Own brands grew 33%. App is launched and new stores are opened.

November 12, 2025 KICKS

KICKS reports continued growth for e-commerce

The growth is 6.2 percent; store sales are unchanged. New common e-commerce platform launched and several new stores open in Sweden, Finland and Norway.

August 13, 2025 KICKS

KICKS grows with strong growth in an uncertain market

KICKS increased its turnover by 8 percent during the first quarter of 2025 and is growing especially online by over 20 percent. Several new stores will open during the autumn.

Media coverage

September 21 Metro Mode

Gisou is coming to KICKS - here are the products being launched in Sweden

Beauty favorite Gisou makes its entrance at KICKS. On September 29, the viral beauty brand will be launched in Sweden - and both the iconic hair oil and the popular lip oils...

September 16 Ehandel.se

Kicks website crashed under pressure - "exceeded everything we had expected"

At ten o'clock on Thursday morning, Kicks opened its doors for this year's calendar sales. The servers could not handle the sudden increase in traffic, which led to the website being down...

August 12 Dagens industri

Here is the job that Nelly's CEO couldn't turn down

Last week it became known that Nelly's CEO Helena Karlinder-Östlundh is leaving the clothing company. Now it is clear that she will become the new head of Kicks.

August 11 Dagens Handel

Kicks owner grows - but profit fell sharply

The beauty and health group Matas, which among other things owns Kicks, increased turnover in the first quarter while net profit fell sharply.

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