Funnel introduces Digital Measurement
It combines MTA, MMM, and AI to reveal full marketing impact beyond last-click attribution. Addresses flawed models used by 45-78% of marketers.
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Marketing intelligence platform
funnel.ioLast updated
In short: Funnel expanded its marketing intelligence platform through the acquisition of Adtriba and secured an $80M debt facility to fund AI-driven growth.
It combines MTA, MMM, and AI to reveal full marketing impact beyond last-click attribution. Addresses flawed models used by 45-78% of marketers.
It unifies retail media data across the marketing mix for centralized performance, attribution, and optimization. Retail media exceeds $70B in the U.S.
It jumps 206 spots to 446th, marking sixth consecutive year. Funnel thanks team, customers, and partners.
Funnel and NORD DDB Stockholm receive the award for their Make Data Dance campaign, which proves real impact. They thank the teams involved.
The platform is a framework for calibrating between marketing mix modeling, multi-touch attribution and ad platform data. Modern marketing measurement is shifting beyond fragmented attribution...
A critical vulnerability in the Funnel Builder plugin for WordPress is being actively exploited to inject malicious JavaScript snippets into WooCommerce checkout pages. Funnel Builder...
Brenda Tracy, a sexual assault survivor and national advocate whose allegations against former Michigan State football coach Mel Tucker sparked a high-profile Title IX...
The Department of Justice alleges the three conspired to violate U.S. export laws by funneling...
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