BAT CEO discusses half-year results in video
Marroco reviews H1 performance and provides outlook for the second half.
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In short: BAT accelerated its pivot toward smokeless products, reporting they comprise nearly 20% of sales while announcing major global job cuts.
Marroco reviews H1 performance and provides outlook for the second half.
It is reshaping operations via strategic partnerships, transitioning roles, and expects to reduce 5,500 roles globally.
US revenue and profit growth driven by combustibles, Vapour and Modern Oral; Velo extends share leadership.
Strategy focuses on quality growth, sustainable future, and dynamic business to reduce health impacts by promoting switches to smokeless alternatives.
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