PMI reports EU illicit cigarette consumption above 10%
Counterfeit cigarettes now lead the illicit market, accounting for 44% of EU illicit consumption, with €16.7 billion in lost tax revenues.
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Tobacco manufacturer and smoke-free product developer
pmi.comLast updated
In short: PMI advanced its smoke-free transition with strong Q1 2026 earnings and FDA reauthorizations, despite legal fines and marketing controversies.
Counterfeit cigarettes now lead the illicit market, accounting for 44% of EU illicit consumption, with €16.7 billion in lost tax revenues.
The company expects strong smoke-free growth and launches ZYN ULTRA in the US.
IQOS listed for first time among top 100 global brands, reinforcing PMI's smoke-free vision.
Adult smoking prevalence among Swedish-born citizens has fallen below 5%, with national rate at 5.3%.
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