BetterChoice highlights two EU green claims deadlines for 2026
EU member states adopt the directive by 27 March. Enforcement begins 27 September, prohibiting unsubstantiated claims like 'eco-friendly'. BetterChoice offers compliance tools.
Latest BetterChoice News & Updates
See the latest news and media coverage for BetterChoice. We track all announcements, press releases, and industry mentions in real time, all in one place.
Automated sustainability compliance platform for fashion
betterchoice.today- Founded year
- 2020
- Company type
- Private company
- Number of employees
- 5–10
Last updated
Latest news about BetterChoice
In short: BetterChoice completed its merger with SRx Health Solutions and rebranded, while continuing to provide sustainability compliance tools for fashion.
Company announcements
BetterChoice warns fashion brands of approaching EU green claims deadlines
EU states transpose the directive by March 27, 2026; full application starts September 27, 2026, prohibiting unsubstantiated claims. BetterChoice offers compliance monitoring.
BetterChoice highlights Denmark's first greenwashing court ruling
AYA&IDA fined DKK 140,000 for unsubstantiated sustainability claims on bottles. BetterChoice offers compliance tools for fashion brands to avoid risks.
BetterChoice explains EU Directive 2024/825 impacts fashion
It outlines prohibitions on generic and offsetting claims, new transparency, durability and reparability obligations, and compliance deadlines in 2026.
Media coverage
Better Choice Company Completes Name Change to SRx Health Solutions Inc. and Begins Trading Under the Ticker Symbol ‘SRXH’ Today, Wednesday, April 30, 2025 - BioSpace
TAMPA, Fla., April 30, 2025 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (NYSE American: BTTR) (NYSE American: SRXH) (“Better Choice” or the “Company”), a leading...
Meister Seelig & Fein Advise on Better Choice Company's Merger with SRx Health – Meister Seelig & Fein
Big congratulations to our client, Better Choice Company (NYSE:BTTR) Company, on the successful closing of its transformative merger with SRx Health! This strategic move marks...
Better Choice Company Cancels Previously Announced Stock Dividend
TAMPA, Fla., April 25, 2025 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (NYSE American: BTTR) (“Better Choice” or the “Company”), a pet health and wellness...
Better Choice Company Announces Closing of the SRx Health Merger, Name/Symbol Change and Completes $8.8 Million Private Placement Priced Above Last Market Closing Price
--Better Choice Company, Inc., a pet health and wellness company, today announced the closing of its business combination with SRx Health Solutions, Inc. and the...
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