Bauer Media Outdoor publishes Point of Social study
Study reveals 11% lower attention in daytime social media ads due to active out-of-home behavior. OOH primes campaigns, boosting engagement and effectiveness.
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UK out-of-home advertising and public infrastructure provider
bauermediaoutdoor.co.ukLast updated
In short: Bauer Media Outdoor expanded its digital infrastructure through the acquisition of Amscreen and reported 15% revenue growth in the first quarter.
Study reveals 11% lower attention in daytime social media ads due to active out-of-home behavior. OOH primes campaigns, boosting engagement and effectiveness.
The report highlights progress in environmental performance, people development, community impact, and governance. It reaffirms commitment to sustainability and responsible growth.
It joins Bauer Media Outdoor Europe, integrating screen innovation and manufacturing in-house. Follow for updates.
The system allows managing thousands of screens from one location with smart, scalable, and always connected features.
Bauer Media Group has acquired UK-based manufacturer of digital signage and street furniture Amscreen. Bauer acquired its stake from business magnate and media personality Lord...
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It is likely that at some point all of the specialty display manufacturers who have long focused on LCD, and more recently dabbled in direct...
LONDON - Amscreen, the digital signage company backed by Sir Alan Sugar, has struck a deal with traffic guidance provider TomTom to provide motorists with...
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