Latest Alvar Pet News & Updates

See the latest news and media coverage for Alvar. We track all announcements, press releases, and industry mentions in real time, all in one place.

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Alvar Pet (Alvar)

Personalized dog nutrition provider

alvarpet.com
Headquarters
Helsinki, Finland
Founded year
2020
Company type
Private company
Number of employees
15–50

Last updated

Latest news about Alvar Pet (Alvar)

In short: Alvar rebranded as VetaPet Group Ltd, appointed Annika Lundström as CEO, and expanded its veterinary e-commerce operations across the Nordics.

Company announcements

Alvar

Alvar rebrands Kivuton to VetaPet in Finland

The change aligns the brand across markets toward becoming Europe’s leading pet health e-tailer. The company remains Finnish-owned with ambitious global plans.

Alvar

Alvar Pet launches dental chews

Veterinarian-developed, grain-free chews support cleaner teeth, reduced tartar, and fresher breath with monoprotein base and sodium hexametaphosphate.

Alvar

Alvar launches VetaPet in the Baltics

VetaPet is now live in Estonia, Latvia, and Lithuania. It offers veterinary diets, specialized products, expert guidance, and a tailored digital shopping experience for pet parents.

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Media coverage

Pet Food Processing

Finnish pet food brand acquires online retailer to create ‘unique player in the market’

Alvar Pet, a leading Finnish direct-to-consumer (DTC) pet food brand, acquired online retail platform Verkkokauppa Kivuton (Kivuton).

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