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Latest Alvar Pet News & Updates

See the latest news and media coverage for Alvar. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
Alvar Pet (Alvar)

Dog food and nutrition company

alvarpet.com
Headquarters
Helsinki, Finland
Founded year
2020
Company type
Private company
Number of employees
22–50
Industry
Food Processing

Last updated

Latest news about Alvar Pet (Alvar)

In short: Alvar rebranded to VetaPet Group, named a new CEO, expanded internationally, and recalled a dog food.

Company announcements

Alvar

Alvar rebrands Kivuton to VetaPet in Finland

The change aligns the brand across markets toward becoming Europe’s leading pet health e-tailer. The company remains Finnish-owned with ambitious global plans.

Alvar

Alvar Pet launches dental chews

Veterinarian-developed, grain-free chews support cleaner teeth, reduced tartar, and fresher breath with monoprotein base and sodium hexametaphosphate.

Alvar

Alvar launches VetaPet in the Baltics

VetaPet is now live in Estonia, Latvia, and Lithuania. It offers veterinary diets, specialized products, expert guidance, and a tailored digital shopping experience for pet parents.

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Media coverage

Helsingin Sanomat

Pääomasijoittajat

Alvar Pet, a leading online company in the premium dog food segment, takes in a new shareholder, 8 Media Ventures, the Nordic media-for-equity and media..

Alvar Pet, a leading online company in the premium dog food segment, takes in a new shareholder, 8 Media Ventures, the Nordic media-for-equity and media...

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