Latest Primal Pet Foods News & Updates

See the latest news and media coverage for Primal Pet Foods. We track all announcements, press releases, and industry mentions in real time, all in one place.

Primal Pet Foods

Raw and minimally processed pet food manufacturer

primalpetfoods.com

Headquarters: Abilene, United States
Founded year: 2001
Company type: Private company
Number of employees: 200–500

Last updated Today

Latest news about Primal Pet Foods

In short: Primal Pet Foods was acquired by Pure Treats to form a raw nutrition group, despite facing facility closures and a nationwide product recall.

Company announcements

February 18 Primal Pet Foods

Primal Pet Foods joins Pure Treats family

This acquisition forms the Primal Pure Treats Group as leader in minimally processed raw and freeze-dried foods.

10 October 2025 Primal Pet Foods

Primal Pet Foods updates freeze-dried product quality

They adopted Vacuum & Pressure Processing for safety, tightened texture and density testing, and refined processes to improve consistency while maintaining nutrition.

1 October 2025 Primal Pet Foods

Primal Pet Foods launches 'For More Time' campaign

The campaign highlights pet longevity and promotes related products and discounts.

30 September 2025 Primal Pet Foods

Primal Pet Foods unveils More Time in Their Prime

The campaign highlights pets' ancestral instincts and promotes raw diets through videos, visuals, and multi-channel marketing developed with The Brandon Agency.

Media coverage

April 21 MSN

Primal Pet Foods - Bring Out Their Full Potential with Primal

Little Black Book, Bring Out Their Full Potential with Primal.

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