Latest WHOOP News & Updates

See the latest news and media coverage for WHOOP. We track all announcements, press releases, and industry mentions in real time, all in one place.

WHOOP

Wearable biometric health and performance tracker

whoop.com

Headquarters: Boston, United States
Founded year: 2012
Company type: Private company
Number of employees: 500–1,600

Last updated Today

Latest news about WHOOP

In short: WHOOP launched its 5.0 wearable with advanced health sensors and faced new market competition from Google's $99 subscription-free Fitbit Air.

Company announcements

May 22 WHOOP

WHOOP introduces WHOOP Body with Any-Wear Technology

The smart apparel line allows wearing the sensor on torso, waist, and calf, offering flexibility for 24/7 monitoring.

May 22 WHOOP

WHOOP unveils new WHOOP Coach powered by OpenAI

The feature provides personalized on-demand health and fitness coaching by analyzing biometric data.

May 8 WHOOP

WHOOP expands health platform with clinician access and AI features

Introduces on-demand video consultations, EHR syncing, My Memory, and Proactive Check-ins. Launches in US this summer.

May 8 WHOOP

WHOOP announces Spring 2026 product updates

Updates include personalized coaching, strength training tools, improved accuracy, and health integrations. Some features are live; others arrive soon.

Media coverage

June 15 Techmeme

Health wearables are booming, with both Oura and Whoop eyeing IPOs, but investors remain cautious after Fitbit's struggles and low consumer hardware margins

David Wainer / Wall Street Journal: Health wearables are booming, with both Oura and Whoop eyeing IPOs, but investors remain cautious after Fitbit's struggles and...

June 12 MSN

Garmin could be about to launch its Whoop rival – here’s what to know

Garmin could be about to launch its Whoop rival – here’s what to know - Leaked earlier this year, the Garmin Cirqa could ...

May 21 The Boston Globe

After warning letter, Whoop and FDA in discussions about controversial blood pressure feature

The dispute between FDA and Boston-based Whoop turned up the heat in a simmering debate about how the agency ought to oversee low-risk products.

May 19 Las Vegas Sun

WHOOP Named to 2026 CNBC Disruptor 50 List

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