Latest Whatnot News & Updates

See the latest news and media coverage for Whatnot. We track all announcements, press releases, and industry mentions in real time, all in one place.

Whatnot

Live shopping marketplace

whatnot.com

Headquarters: Los Angeles, United States
Founded year: 2019
Company type: Private company
Number of employees: 2,100–5,000
Industry: Online Services

Last updated Today

Latest news about Whatnot

In short: Whatnot reached a $20 billion valuation and $8 billion in annual sales while facing scrutiny over the addictive nature of its platform.

Company announcements

August 7 Whatnot

Whatnot announces $545 million in Series G funding

It is the largest raise in live shopping and will support seller growth through marketing, trust, new categories, and AI tools.

July 15 Whatnot

Whatnot acquires Shaped to accelerate AI across live commerce

The deal brings Shaped's founder and engineers to Whatnot to lead AI research in discovery and personalization.

June 18 Whatnot

Whatnot sellers hit one billion orders

The milestone represents seller passion, buyer trust, and community building across hundreds of categories since 2019.

June 2 Whatnot

Whatnot introduces new AI-powered listing tools for sellers

The update includes templates, Shopify integration, and variants to improve speed and accuracy while retaining live selling efficiency.

Media coverage

Yesterday Inc.

Whatnot Is Permanently Lowering Seller Commissions. Some Rates Will Fall as Low as 3 Percent

Under the current model, Whatnot charges commission only on sales, excluding tax and shipping, with occasional promotional discounts rotated across certain categories. The new structure...

August 10 The Business Journals

Made in Arizona: Phoenix garage startup Whatnot raises $545M, pushing valuation to nearly $20B - Phoenix Business Journal

Whatnot started in a Valley garage in 2019 and now has around 1,500 employees globally.

August 5 Yahoo Finance

This Live-Shopping App Made $1 Billion Last Year. Some Users Say It Works Like an Illegal Lottery: 'I'm Totally Addicted to It'

Whatnot lets users bid on trading cards, sneakers and secondhand fashion in fast-paced live auctions. Some can't stop.

July 29 The Wall Street Journal

The Hottest App in Retail Is Now Worth $20 Billion

Whatnot, a fast-growing live-shopping platform, has nearly doubled its valuation in less than a year.

Never miss news about Whatnot

Track Whatnot and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Whatnot competitors & trending companies

Browse news for competitors to Whatnot and other trending companies.