Latest Whatnot News & Updates

See the latest news and media coverage for Whatnot. We track all announcements, press releases, and industry mentions in real time, all in one place.

Whatnot

Live shopping marketplace

whatnot.com

Headquarters: Los Angeles, United States
Founded year: 2019
Company type: Private company
Number of employees: 2,000–5,000
Industry: Online Services

Last updated Today

Latest news about Whatnot

In short: Whatnot surpassed one billion total orders and reportedly entered talks for a $20 billion valuation following rapid growth in fashion.

Company announcements

July 15 Whatnot

Whatnot acquires Shaped to accelerate AI across live commerce

The deal brings Shaped's founder and engineers to Whatnot to lead AI research in discovery and personalization.

June 18 Whatnot

Whatnot sellers hit one billion orders

The milestone represents seller passion, buyer trust, and community building across hundreds of categories since 2019.

June 2 Whatnot

Whatnot introduces new AI-powered listing tools for sellers

The update includes templates, Shopify integration, and variants to improve speed and accuracy while retaining live selling efficiency.

May 28 Whatnot

Whatnot expands Seller Provided Support to all sellers

It gives sellers direct ownership of buyer issues and requires Premier Shops to maintain high support ratings, with metrics monitoring.

Media coverage

July 29 Business Insider

Whatnot is in talks to raise a new funding round at a $20 billion valuation

Whatnot, a live shopping startup, aims for $20 billion valuation in financing talks, driven by livestream sales in fashion ...

July 15 TechCrunch

Whatnot acquires Shaped to power real-time live shopping recommendations

Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot's personalization...

June 18 Fortune

Whatnot is worth $11.5 billion—and its sellers just hit one billion orders | Fortune

Whatnot—which in October raised a $225 million Series F, with an $11.5 billion valuation—has been in the midst of a serious growth spurt.

March 16 The New York Times

Customers accuse Whatnot of illegal gambling operation over sports card breaks, repacks

A New York Comic Con attendee spins a Whatnot prize wheel in 2021. Bryan Bedder / Getty Images for ReedPop Whatnot, one of the sports...

Never miss news about Whatnot

Track Whatnot and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Trending companies

Discover what's making headlines across other trending companies.