Latest Whatnot News & Updates

See the latest news and media coverage for Whatnot. We track all announcements, press releases, and industry mentions in real time, all in one place.

Whatnot

Live shopping marketplace

whatnot.com

Headquarters: Los Angeles, United States
Founded year: 2019
Company type: Private company
Number of employees: 1,900–5,000

Last updated Today

Latest news about Whatnot

In short: Whatnot reached one billion orders and achieved an $11.5 billion valuation following a $225 million Series F funding round.

Company announcements

June 18 Whatnot

Whatnot sellers hit one billion orders

The milestone represents seller passion, buyer trust, and community building across hundreds of categories since 2019.

June 2 Whatnot

Whatnot introduces new AI-powered listing tools for sellers

The update includes templates, Shopify integration, and variants to improve speed and accuracy while retaining live selling efficiency.

May 28 Whatnot

Whatnot expands Seller Provided Support to all sellers

It gives sellers direct ownership of buyer issues and requires Premier Shops to maintain high support ratings, with metrics monitoring.

April 29 Whatnot

Whatnot announces Shopify integration for live selling

Products, inventory, and orders sync automatically between platforms, enabling sellers to manage live commerce within Shopify Admin.

Media coverage

June 18 Fortune

Whatnot is worth $11.5 billion—and its sellers just hit one billion orders | Fortune

Whatnot—which in October raised a $225 million Series F, with an $11.5 billion valuation—has been in the midst of a serious growth spurt.

March 16 The New York Times

Customers accuse Whatnot of illegal gambling operation over sports card breaks, repacks

A New York Comic Con attendee spins a Whatnot prize wheel in 2021. Bryan Bedder / Getty Images for ReedPop Whatnot, one of the sports...

January 28 Yahoo Sports

Whatnot doubled sales to more than $8 billion in 2025

Sellers on live shopping platform Whatnot drove more than $8 billion in sales last year, the company announced in a financial recap of 2025 on...

28 October 2025 Yahoo Sports

Whatnot valuation tops $11 billion following $225 million funding round

Live shopping platform Whatnot announced $225 million in Series F funding Tuesday to bring the company's valuation to $11.5 billion. Whatnot's valuation has more than...

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