Latest Whatnot News & Updates

See the latest news and media coverage for Whatnot. We track all announcements, press releases, and industry mentions in real time, all in one place.

Whatnot

Live shopping marketplace

whatnot.com

Headquarters: Los Angeles, United States
Founded year: 2019
Company type: Private company
Number of employees: 2,200–5,000
Industry: Online Services

Last updated October 22

Latest news about Whatnot

In short: Whatnot expanded in Ireland and raised $545 million as seller sales topped $8 billion.

Company announcements

October 22 Whatnot

Whatnot opens Dublin office

The European headquarters expands, hiring plans double the team to over 260. Business launch for Irish sellers occurs in 2027.

October 2 Whatnot

Whatnot debuts Liveplex at NYCC

The platform launches a 5,000 sq ft activation featuring exclusive product drops and live streaming from celebrities and sellers.

August 7 Whatnot

Whatnot announces $545 million in Series G funding

It is the largest raise in live shopping and will support seller growth through marketing, trust, new categories, and AI tools.

October 28, 2024 Whatnot

Whatnot raised $225 million in Series F funding

Investments will boost marketing, trust and safety, and global expansion after surpassing $6 billion in live sales.

Media coverage

August 27 Fashion Network

Whatnot raises $545 million in a summer funding round - FashionNetwork USA

News distribution : The $20 billion valuation milestone has been surpassed. In early August, the live commerce specialist closed a new funding round to invest...

August 10 American City Business Journals

Made in Arizona: Phoenix garage startup Whatnot raises $545M, pushing valuation to nearly $20B - Phoenix Business Journal

Whatnot started in a Valley garage in 2019 and now has around 1,500 employees globally.

July 29 The Wall Street Journal

The Hottest App in Retail Is Now Worth $20 Billion

Whatnot, a fast-growing live-shopping platform, has nearly doubled its valuation in less than a year.

June 18 Startup Fortune

Whatnot raises $225 million at an $11.5 billion valuation as live commerce finally breaks through in the West - Startup Fortune

Whatnot closed a $225 million Series F co-led by DST Global and CapitalG at an $11.5 billion valuation, more than doubling its January 2025 value...

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