Latest Waterloo Sparkling Water News & Updates

See the latest news and media coverage for Waterloo. We track all announcements, press releases, and industry mentions in real time, all in one place.

Waterloo Sparkling Water (Waterloo)

Flavored sparkling water brand

drinkwaterloo.com

Headquarters: Austin, United States
Founded year: 2017
Company type: Private company
Number of employees: 10–100

Last updated Today

Latest news about Waterloo Sparkling Water (Waterloo)

In short: Waterloo expanded its market presence through new product launches, a major sports partnership, and the selection of a new social agency of record.

Company announcements

June 12 Waterloo

Waterloo launches limited-time flavors with Guy Fieri

The three flavors celebrate America's 250th and include Apple Pie à la Mode, Coconut Lime Cooler, and Root Beer Float.

May 13 Waterloo

Waterloo and Guy Fieri introduce three new limited-time flavors

The flavors are Apple Pie à la Mode, Coconut Lime Cooler, and Root Beer Float.

April 3 Waterloo

Waterloo becomes AVP's exclusive sparkling water partner

The two-year deal brings Waterloo to AVP events across the US starting in 2026.

March 19 Waterloo

Waterloo's CMO Kathy Maurella featured as CMO of the Week

She discusses the brand's competition with giants and its focus on flavor and healthy living.

Media coverage

March 31 AVP

Waterloo Sparkling Water Joins AVP in 2026 - AVP Beach Volleyball

AVP announces Waterloo Sparkling Water as Exclusive Official Sparkling Water Partner ahead of 2026 season MARCH 31, 2026 – The AVP, the preeminent professional beach...

February 23 Marketing Dive

Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands | Marketing Dive

Sparkling water brand Waterloo looks to benefit from mocktail craze Food Dive ... Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the...

29 March 2022 The Business Journals

Waterloo Sparkling Water may produce half a billion cans this year as it enters new retailers, markets - Austin Business Journal

When everyone was zigging toward subtle fruit flavors in carbonated drinks, Waterloo Sparkling Water zagged into the bold. That bet has paid off: executives expect...

20 August 2020 The Business Journals

Behind the deal: Waterloo Sparkling Water CEO engineers revenue surge, M&A deal during pandemic - Austin Business Journal

Waterloo Sparkling Water aspires "to be the most consumed sparkling water brand out there," said CEO Jason Shiver. That means taking market share from competitors...

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