Latest Visit Sweden News & Updates

See the latest news and media coverage for Visit Sweden. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
Visit Sweden

Sweden's official tourism promotion organization

visitsweden.com
Headquarters
Stockholm, Sweden
Founded year
1902
Company type
Public company
Number of employees
10–90

Latest news about Visit Sweden

Company announcements

  • Visit Sweden

    Visit Sweden reports growing tourism 2025

    Tourist consumption reaches 504 billion kronor, up 10 billion from 2024. Guest nights increase 2.5 percent, employed 155,000, GDP contribution 2.8 percent.

  • Visit Sweden

    Visit Sweden arranges the Swedish Destination Days in Norrköping 2026

    The event gathers 350 decision-makers and forms the Swedish Destination Association with Mikael Jonsson as chairman for strengthened collaboration. Sessions focus on competitiveness, sustainability and tourism.

  • Visit Sweden

    Visit Sweden reports tourism export record

    Foreign tourists spent 121.7 billion SEK in 2025, up 8% from 2024. Guest nights increased 10%. Exceeds several goods export categories.

  • Visit Sweden

    US travel to Sweden rises 58% since 2019

    Guest nights up 58% in 2025 vs 2019, driven by 64.6% off-season growth. Stockholm leads, with rising interest in regions like Dalarna and Arctic Sweden.

Unlock all announcements with a

Media coverage

Unlock all articles with a

Never miss news about Visit Sweden

Track Visit Sweden and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Trending companies

Discover what's making headlines across other trending companies.