Latest Visit Sweden News & Updates

See the latest news and media coverage for Visit Sweden. We track all announcements, press releases, and industry mentions in real time, all in one place.

Visit Sweden

Sweden's official tourism promotion organization

visitsweden.com

Headquarters: Stockholm, Sweden
Founded year: 1902
Company type: Public company
Number of employees: 50–83
Industry: Leisure & Recreation

Last updated October 14

Latest news about Visit Sweden

In short: Visit Sweden reported record tourism as Sweden’s government ordered a review of its role.

Company announcements

October 14 Visit Sweden

Visit Sweden opens physical offices for introverted travelers

The offices opened in Berlin, Paris and London. The website is always open.

October 6 Visit Sweden

Sweden receives honors from Condé Nast Traveler and Lonely Planet selections

Sweden ranks 19th in Condé Nast Traveler's Global Best Destinations list, with its southern coastline included in Lonely Planet's 2027 list, as tourism hits record levels.

September 30 Visit Sweden

Visit Sweden reports record tourism in the summer of 2026

The number of guest nights increased by three percent. Focus parks account for eight million foreign nights, with the USA and Norway being the largest.

June 16 Visit Sweden

Visit Sweden faces government review of tourism marketing organization

The investigation will assess overlaps with Swedish Institute and propose consolidation by June 2027

Media coverage

September 28 Australian Associated Press

Sweden Opens Travel Agency for Introverts

STOCKHOLM, Sept. 29, 2026 /PRNewswire/ -- Sweden is opening The Introvert Travel Agency, designed to help travellers discover, book and recharge in Sweden—with less social...

September 2 Yahoo

Sweden is offering a free 3-night beachfront getaway—with one very quiet catch

The trip includes travel, meals and activities for two along Sweden’s Baltic coast, and internationa...

August 30 Turismnytt

Visit Sweden - July 2026 all-time record month for tourism in Sweden Visit Sweden - July 2026 all-time record month for tourism in Sweden

July 2026 will be historic - the all-time record month for tourism in Sweden according to Visit Sweden. But there are significant regional variations across the country.

July 30 Turismnytt

Visit Sweden - record-breaking June for tourism in Sweden

Tourism statistics show that June 2026 was the strongest June month in Sweden ever. This is due to several factors according to Visit Sweden.

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