Latest Visit Sweden News & Updates

See the latest news and media coverage for Visit Sweden. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
Visit Sweden

Sweden's official tourism promotion organization

visitsweden.com
Headquarters
Stockholm, Sweden
Founded year
1902
Company type
Public company
Number of employees
10–90

Last updated

Latest news about Visit Sweden

In short: Visit Sweden reported record-breaking tourism exports of 121.7 billion SEK and saw foreign guest nights increase by 10% throughout 2025.

Company announcements

Visit Sweden

Visit Sweden reports growing tourism 2025

Tourist consumption reaches 504 billion kronor, up 10 billion from 2024. Guest nights increase 2.5 percent, employed 155,000, GDP contribution 2.8 percent.

Visit Sweden

Visit Sweden reports tourism export record

Foreign tourists spent 121.7 billion SEK in 2025, up 8% from 2024. Guest nights increased 10%. Exceeds several goods export categories.

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Media coverage

The Traveler

Flight Chaos Strands Hundreds Across Sweden

Severe disruption at Sweden’s main airports has left hundreds of passengers stranded after 31 flights were cancelled and 91 delayed across multiple airlines.

Turismnytt

Foreign tourists spent 121.7 billion in Sweden 2025

Sweden's tourism export is a bright spot in Swedish exports 2025, with an increase of nearly 8 percent compared to 2024.

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