TOMIS finds tour operators booking more trips with fewer visitors
Data from 275+ operators shows organic traffic down 13% but conversion up 6.5%, with AI referrals growing 19x.
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Marketing software and agency services for tour operators
tomis.techLast updated
In short: TOMIS expanded its travel technology footprint by acquiring Yonder and reported significant growth in AI-driven conversion rates for 2025.
Data from 275+ operators shows organic traffic down 13% but conversion up 6.5%, with AI referrals growing 19x.
Organic traffic fell 14%, but online revenue grew 17% due to higher conversion rates.
The company uses solar panels, plastic-free disposables, and composts food waste. They also track carbon offset and ocean debris removal.
The acquisition complements TOMIS’ marketing solutions and was funded by a recent investment round led by Golden Section.
Tomis, a Missoula, MO-based customer experience and communication software company and digital marketing agency for tour operators, acquired Yonder, a New Zealand-based tech company specializing...
Tomis Holdings, Inc. provides digital marketing services and a marketing automation software suite for tour operators and activity providers. They target tour operators with offerings...
This strategic acquisition reinforces TOMIS' commitment to delivering the latest in generative AI, data-driven marketing solutions, and exceptional customer experiences for tour operators worldwide.
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