Latest The LEGO Group News & Updates

See the latest news and media coverage for LEGO. We track all announcements, press releases, and industry mentions in real time, all in one place.

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The LEGO Group (LEGO)

Manufacturer of construction toys and play experiences

lego.com
Headquarters
Billund, Denmark
Company type
Private company
Number of employees
20,000+
Industry
Toys & Children's Products

Last updated

Latest news about The LEGO Group (LEGO)

In short: LEGO expanded its global presence and product lineup through major media partnerships, retail growth, and sustainable manufacturing efforts.

Company announcements

LEGO

LEGO and Pokémon announce twelve new SMART Play sets

The sets use LEGO SMART Brick technology for screen-free interactive play, enabling children to train, nurture, and battle Pokémon.

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Media coverage

Eurogamer

Pokémon gets the Lego Smart Play treatment with new sets arriving this summer, and they're not as eye-wateringly expensive as the previous Pokémon builds

Lego Pokémon sets finally arrived earlier this year, but they were on the costly side, with a strong focus on big builds. Of course, that...

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