LEGO and Pokémon announce twelve new SMART Play sets
The sets use LEGO SMART Brick technology for screen-free interactive play, enabling children to train, nurture, and battle Pokémon.
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Manufacturer of construction toys and play experiences
lego.comLast updated
In short: LEGO topped the 2026 Global RepTrak 100 for the fourth year, reported 12% revenue growth, and launched major interactive Pokémon and Shrek sets.
The sets use LEGO SMART Brick technology for screen-free interactive play, enabling children to train, nurture, and battle Pokémon.
The game launches May 22 with early access now. It features open world Gotham and new combat.
The company topped the 2026 Global RepTrak 100, based on over 230,000 ratings.
This achievement uses the mass balance approach, maintaining quality and safety.
Lego Pokémon sets finally arrived earlier this year, but they were on the costly side, with a strong focus on big builds. Of course, that...
The LEGO Group added another global consumer products executive to its leadership ranks. The company appointed Vincent ...
As fourth generation member of the Kirk Kristiansen family, owners of the LEGO Group, she becomes only the fifth Chair of the Foundation since it...
The controversial but prolific pro-Iran AI videos resembling The Lego Movie show no sign of subsiding, yet the Denmark-based Lego Group has stayed silent on...
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