Supercircle and J.Crew launch Second-Life Swim program
The program helps customers recycle old swimsuits, reducing textile waste and offering value toward J.Crew products; Vivian Tu spotlighted it.
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Full-service reverse logistics platform for retail circularity
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In short: Supercircle raised $24M in Series A funding and expanded its circularity partnerships with brands like Guess, Uniqlo, and Reformation.
The program helps customers recycle old swimsuits, reducing textile waste and offering value toward J.Crew products; Vivian Tu spotlighted it.
Reformation, one of Supercircle's earliest brand partners, demonstrates that sustainability, circularity, and profitable growth can coexist.
The program collected over 35,000 swim items and diverted 11,000+ pounds from landfill in 2025.
CCO Katie Tobias joined partners to explore collective systems for footwear circularity.
Circular technology and logistics startup SuperCircle announced that it has raised $24 million in a Series A funding round, with proceeds aimed at scaling its...
Add Yahoo as a preferred source to see more of our stories on Google. Uniqlo announced Wednesday its partnership with Piece of Cake Moving and...
Guess has a new recycling partner. On Friday, the Los Angeles denim brand introduced Guess Again, a customer recycling program in partnership with SuperCircle, a...
The startup will use the funding to scale its operations from recycling 150,000 garments a month to recycling a million garments a month.
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