Latest Spotter News & Updates

See the latest news and media coverage for Spotter. We track all announcements, press releases, and industry mentions in real time, all in one place.

Spotter

Creator economy and brand partnership platform

spotter.com

Headquarters: Los Angeles, United States
Founded year: 2019
Company type: Private company
Number of employees: 200–500
Industry: Advertising & Marketing

Last updated Today

Latest news about Spotter

In short: Spotter secured investment from Amazon and launched Spotter Studio, an AI-powered creative suite, to advance its "Creator TV" vision.

Company announcements

September 14 Spotter

Spotter president joins panel on creator TV

Nic Paul discusses how brands build lasting value by collaborating with creators for ongoing, measurable entertainment content at IAB CreatorFronts.

August 7 Spotter

Spotter explains shift from influencers to creator TV

Spotter argues successful creators build entertainment businesses, and brands should treat creators as media companies instead of one-off sponsorships.

July 2 Spotter

Spotter hosted a Cannes Lions panel on brand integration

Alan Stokes and Eric Decker discussed how brands should co-create narratives, citing an Adobe partnership as an example

June 22 Spotter

Spotter hosted meetings for creator-brand collaborations

The event facilitated direct conversations between creators and brands to explore authentic partnerships and value creation.

Media coverage

August 15 Sporting News

Jaxson Dart questions NFL's blue medical tent process: 'Every time that I get hit, I find my way in there'

After taking a big hit in Saturday's preseason game, then returning, Dart had something to say about the NFL's medical-tent process.

30 October 2024 The Hollywood Reporter

Amazon Invests In Creator Economy Firm Spotter, Which Backs Major Creators

Spotter, which counts MrBeast, Deestroying, and Dude Perfect as creator partners, will give the tech giant new ways to monetize content or brands through its...

3 September 2024 Techmeme

Spotter debuts Spotter Studio, an AI suite to help video creators brainstorm concepts and more, for $49/month; Spotter's AI has analyzed 2B+ top YouTube videos

Lauren Forristal / TechCrunch: Spotter debuts Spotter Studio, an AI suite to help video creators brainstorm concepts and more, for $49/month; Spotter's AI has analyzed...

16 February 2022 Variety

Spotter Says It Has $1 Billion War Chest to Buy YouTube Creators' Video Catalogs After Major Funding Round

Spotter, a two-year-old startup that acquires rights to the video catalogs of YouTubers, announced $200 million in new funding led by Japan's SoftBank. Spotter said...

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