Latest Spotter News & Updates

See the latest news and media coverage for Spotter. We track all announcements, press releases, and industry mentions in real time, all in one place.

Spotter

Platform connecting brands with YouTube creators

spotter.com

Headquarters: Los Angeles, United States
Founded year: 2019
Company type: Private company
Number of employees: 200–500

Last updated Today

Latest news about Spotter

In short: Spotter showcased Creator TV's brand power, secured an investment from Amazon, and launched an AI-powered creative suite for YouTube creators.

Company announcements

June 3 Spotter

Spotter explains why attention trumps reach in media

CEO Aaron DeBevoise discusses the shift to attention-driven strategies and Creator TV's rise in a Cynopsis article.

May 19 Spotter

Spotter showcases creator-led branded storytelling

It highlights Spotter's collaboration with Kinigra Deon and e.l.f. BEAUTY on an integrated The Hair Shop episode, using co-created narratives, short-form and social media to emphasize confidence and self-expression.

March 26 Spotter

Spotter's CRO moderates panel on creator partnerships

The panel discusses scaling creator partnerships that drive demand and deliver results, with leaders from Chili's and Gatorade.

March 25 Spotter

Spotter releases a report on Creator TV

The report defines the emerging category of episodic, high-fandom content from trusted creators.

Media coverage

March 25 Business Insider

YouTube shows are closing in on traditional TV — fast

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Creator entertainment is drawing closer to traditional TV — and...

30 October 2024 The Hollywood Reporter

Amazon Invests In Creator Economy Firm Spotter, Which Backs Major Creators

Spotter, which counts MrBeast, Deestroying, and Dude Perfect as creator partners, will give the tech giant new ways to monetize content or brands through its...

3 September 2024 Techmeme

Spotter debuts Spotter Studio, an AI suite to help video creators brainstorm concepts and more, for $49/month; Spotter's AI has analyzed 2B+ top YouTube videos

Lauren Forristal / TechCrunch: Spotter debuts Spotter Studio, an AI suite to help video creators brainstorm concepts and more, for $49/month; Spotter's AI has analyzed...

16 February 2022 Variety

Spotter Says It Has $1 Billion War Chest to Buy YouTube Creators' Video Catalogs After Major Funding Round

Spotter, a two-year-old startup that acquires rights to the video catalogs of YouTubers, announced $200 million in new funding led by Japan's SoftBank. Spotter said...

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