Latest Spotter News & Updates

See the latest news and media coverage for Spotter. We track all announcements, press releases, and industry mentions in real time, all in one place.

Spotter

Platform connecting brands with YouTube creators

spotter.com

Headquarters: Los Angeles, United States
Founded year: 2019
Company type: Private company
Number of employees: 200–500
Industry: Entertainment Production

Last updated Today

Latest news about Spotter

In short: Spotter secured investment from Amazon and launched Spotter Studio, an AI creative suite, at its second annual showcase event.

Company announcements

July 2 Spotter

Spotter hosted a Cannes Lions panel on brand integration

Alan Stokes and Eric Decker discussed how brands should co-create narratives, citing an Adobe partnership as an example

June 22 Spotter

Spotter hosted meetings for creator-brand collaborations

The event facilitated direct conversations between creators and brands to explore authentic partnerships and value creation.

June 3 Spotter

Spotter explains why attention trumps reach in media

CEO Aaron DeBevoise discusses the shift to attention-driven strategies and Creator TV's rise in a Cynopsis article.

May 19 Spotter

Spotter showcases creator-led branded storytelling

It highlights Spotter's collaboration with Kinigra Deon and e.l.f. BEAUTY on an integrated The Hair Shop episode, using co-created narratives, short-form and social media to emphasize confidence and self-expression.

Media coverage

July 22 TheWrap

Creator Cooking Shows Are Heating Up Online — and Netflix Is Buying

From Nick DiGiovanni to Mythical Kitchen, creator-led food shows are becoming valuable, low-cost IP for streamers...

30 October 2024 The Hollywood Reporter

Amazon Invests In Creator Economy Firm Spotter, Which Backs Major Creators

Spotter, which counts MrBeast, Deestroying, and Dude Perfect as creator partners, will give the tech giant new ways to monetize content or brands through its...

3 September 2024 Techmeme

Spotter debuts Spotter Studio, an AI suite to help video creators brainstorm concepts and more, for $49/month; Spotter's AI has analyzed 2B+ top YouTube videos

Lauren Forristal / TechCrunch: Spotter debuts Spotter Studio, an AI suite to help video creators brainstorm concepts and more, for $49/month; Spotter's AI has analyzed...

16 February 2022 Variety

Spotter Says It Has $1 Billion War Chest to Buy YouTube Creators' Video Catalogs After Major Funding Round

Spotter, a two-year-old startup that acquires rights to the video catalogs of YouTubers, announced $200 million in new funding led by Japan's SoftBank. Spotter said...

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