Latest Scandinavian Outdoor Group News & Updates

See the latest news and media coverage for SOG. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
Scandinavian Outdoor Group (SOG)

Consortium of Scandinavian premium outdoor brands

scandinavianoutdoorgroup.com
Headquarters
Åre, Sweden
Founded year
2001
Company type
Partnership
Number of employees
5–10

Latest news about Scandinavian Outdoor Group (SOG)

Company announcements

  • SOG

    SOG celebrates 25 years of collaboration

    The group marks its anniversary in 2026, emphasizing stronger collaboration, innovation, and shared growth among member brands. Quotes from leaders highlight benefits of joint efforts.

  • SOG

    SOG welcomes Brynje as new member

    Founded in 1887, Brynje is a Norwegian brand specializing in mesh baselayers for extreme climates. It equips elite military and expeditions.

  • SOG

    SOG announces ISPO Amsterdam 2026 move

    SOG confirms Amsterdam arrival in 2026 and previews a Scandinavian Village expansion, with a final ISPO Munich edition this year.

  • SOG

    SOG refocuses on export and member-brand support

    David Nordblad confirms renewed emphasis on export and meaningful support for member brands amid a changing landscape.

Unlock all announcements with a

Media coverage

  • MSN

    SOG jawan injured

    Bhubaneswar: A jawan of the special operations group (SOG) sustained a bullet injury on Wednesday after his weapon accidentally discharged during an anti-Maoist operation in...

  • MSN

    Outdoor Impact Summit 2026 sets 'No excuses' agenda for industry action

    Organised by the European Outdoor Group (EOG) in collaboration with the MagNet publishing group and Green Media Lab SRL SB, the 2026 Outdoor Impact Summit...

  • Via TT

    Lundhag boot wins Scandinavian Outdoor Award

    Lundhags proudly presents today its winter novelty: The shell boot Myrk Insulated Pull-on Boot (without lacing) – a modern interpretation of the classic...

  • Dagens industri

    "Even though this is not a typical outdoor product, Polygiene ViralOff deserves the overall victory because it can influence development far beyond outdoor, sports and to and..."

    "Even though this is not a typical outdoor product, Polygiene ViralOff deserves the overall victory because it can influence development far beyond outdoor, sports and to and..."

Unlock all articles with a

Never miss news about SOG

Track SOG and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

SOG competitors & trending companies

Browse news for competitors to SOG and other trending companies.