Latest Scandinavian Outdoor Group News & Updates

See the latest news and media coverage for SOG. We track all announcements, press releases, and industry mentions in real time, all in one place.

Scandinavian Outdoor Group (SOG)

Association of Scandinavian premium outdoor brands

scandinavianoutdoorgroup.com

Headquarters: Åre, Sweden
Founded year: 2001
Company type: Partnership
Number of employees: 9–10
Industry: Apparel & Accessories

Last updated June 10

Latest news about Scandinavian Outdoor Group (SOG)

In short: SOG marked 25 years, refocused on exports, named SS27 award winners, and added two members

Company announcements

June 10 SOG

SOG's Isbjörn achieves recycled material goal

After years of work, the brand successfully transitioned to primary recycled materials and is launching a new footwear line.

March 13 SOG

SOG welcomes Brynje as new member

Founded in 1887, Brynje is a Norwegian brand specializing in mesh baselayers for extreme climates. It equips elite military and expeditions.

November 30, 2025 SOG

SOG announces Scandinavian Outdoor Awards winners

Halti's 1976 Parka Jacket wins overall for durability, repairability, and sustainable innovation. Other winners: Mini A Ture (Sustainability), Devold (Innovation), Reima (Lifestyle), Lundhags (True Scandinavia).

November 6, 2025 SOG

SOG refocuses on core mission

Juha Latvala becomes Chair to refocus support for Nordic brands' sales and exports. The board gains Erik Møller and thanks outgoing Chair Maria Frykman.

Media coverage

March 25 MSN

SOG jawan injured

Bhubaneswar: A jawan of the special operations group (SOG) sustained a bullet injury on Wednesday after his weapon accidentally discharged during an anti-Maoist operation in...

March 13 MSN

Outdoor Impact Summit 2026 sets 'No excuses' agenda for industry action

Organised by the European Outdoor Group (EOG) in collaboration with the MagNet publishing group and Green Media Lab SRL SB, the 2026 Outdoor Impact Summit...

December 8, 2025 Via TT

Lundhag boot wins Scandinavian Outdoor Award

Lundhags proudly presents today its winter novelty: The shell boot Myrk Insulated Pull-on Boot (without lacing) – a modern interpretation of the classic...

October 9, 2020 Dagens industri

"Even though this is not a typical outdoor product, Polygiene ViralOff deserves the overall victory because it can influence development far beyond outdoor, sports and to and..."

Never miss news about SOG

Track SOG and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Trending companies

Discover what's making headlines across other trending companies.