Latest Scandinavian Outdoor Group News & Updates

See the latest news and media coverage for SOG. We track all announcements, press releases, and industry mentions in real time, all in one place.

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Scandinavian Outdoor Group (SOG)

Consortium of Scandinavian premium outdoor brands

scandinavianoutdoorgroup.com
Headquarters
Åre, Sweden
Founded year
2001
Company type
Partnership
Number of employees
5–10

Last updated

Latest news about Scandinavian Outdoor Group (SOG)

In short: SOG marked its 25th anniversary, appointed Juha Latvala as Chair, and refocused its mission on supporting member brand sales and global exports.

Company announcements

SOG

SOG celebrates 25 years of collaboration

The group marks its anniversary in 2026, emphasizing stronger collaboration, innovation, and shared growth among member brands. Quotes from leaders highlight benefits of joint efforts.

SOG

SOG welcomes Brynje as new member

Founded in 1887, Brynje is a Norwegian brand specializing in mesh baselayers for extreme climates. It equips elite military and expeditions.

SOG

SOG refocuses on export and member-brand support

David Nordblad confirms renewed emphasis on export and meaningful support for member brands amid a changing landscape.

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Media coverage

MSN

SOG jawan injured

Bhubaneswar: A jawan of the special operations group (SOG) sustained a bullet injury on Wednesday after his weapon accidentally discharged during an anti-Maoist operation in...

Via TT

Lundhag boot wins Scandinavian Outdoor Award

Lundhags proudly presents today its winter novelty: The shell boot Myrk Insulated Pull-on Boot (without lacing) – a modern interpretation of the classic...

Dagens industri

"Even though this is not a typical outdoor product, Polygiene ViralOff deserves the overall victory because it can influence development far beyond outdoor, sports and to and..."

"Even though this is not a typical outdoor product, Polygiene ViralOff deserves the overall victory because it can influence development far beyond outdoor, sports and to and..."

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