Latest Sambla Group News & Updates

See the latest news and media coverage for Sambla. We track all announcements, press releases, and industry mentions in real time, all in one place.

Sambla Group (Sambla)

Personal finance technology company

samblagroup.com

Headquarters: Stockholm, Sweden
Founded year: 2014
Company type: Private company
Number of employees: 500–1,000
Industry: Consumer Lending

Last updated Today

Latest news about Sambla Group (Sambla)

In short: Sambla secured a credit market license, launched an AI assistant, and expanded its Nordic leadership to bolster financial services.

Company announcements

June 30 Sambla

Sambla Group appoints Fredrik Carlson as Managing Director Sweden

The appointment strengthens local presence and supports growth in Nordic markets.

June 9 Sambla

Sambla receives authorisation as a credit market company

The Swedish Financial Supervisory Authority granted the licence, enabling Sambla to strengthen its personal finance services.

May 5 Sambla

Sambla Group appoints Thom Gustafsson as Chief Risk Officer

The appointment strengthens risk management to support its bank ambition and customer trust. Thom will lead group-level risk work, governance, and operations.

April 23 Sambla

Sambla Group publishes 2025 Sustainability Report

The report highlights a new strategy with five focus areas, including financial empowerment and customer protection. It covers product launches like Sambla Pension and a partnership with Majblomman.

Media coverage

February 3 Mynewsdesk

Sambla Group launches credit card comparison service in Finland | Sambla Group

Sambla Group is expanding its Nordic offering with the launch of its credit card comparison service in Finland. Already established in Sweden and Norway, the...

20 October 2025 Mynewsdesk

Sambla Group launches credit card comparison service in Norway

Sambla Group is taking another step forward in Norway by introducing a new credit card comparison service via its Norwegian platform,...

29 September 2023 Dagens industri

Sambla, which in 2021 got Nordic Capital as main owner, is now buying the loan broker Mymoney which targets car buyers. "A milestone", says CEO Per Österström. In 2021 went..

Sambla, which in 2021 got Nordic Capital as main owner, is now buying the loan broker Mymoney which targets car buyers. "A milestone", says CEO Per Österström. In 2021 went...

29 September 2023 Dagens Media

Sambla changes media agency and goes to OMD. "Gather with Sambla" is the company's advertising concept. The fintech company Sambla places the media agency assignment with OMD. The main task for OMD is to together..

Sambla changes media agency and goes to OMD. "Gather with Sambla" is the company's advertising concept. The fintech company Sambla places the media agency assignment with OMD. The main task for OMD is to together...

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