Latest Rolex News & Updates

See the latest news and media coverage for Rolex. We track all announcements, press releases, and industry mentions in real time, all in one place.

Rolex

Swiss luxury watchmaker

rolex.com

Headquarters: Genève, Switzerland
Company type: Private company
Number of employees: 10,000+
Industry: Apparel & Accessories Retailers

Last updated Today

Latest news about Rolex

In short: Rolex expanded its market presence through major sports partnerships, new luxury releases, and a booming certified pre-owned program.

Company announcements

April 13 Rolex

Rolex introduces new watches

They set benchmarks in materials science, dial-making, and performance, shaping watchmaking's future.

February 23 Rolex

Rolex announces five new Laureates

The 2026 Rolex Awards Laureates from Indonesia, Nigeria, Peru, China, and the US advance the Perpetual Planet Initiative on its 50th anniversary.

January 1 Rolex

Rolex presents Vienna Philharmonic’s 2026 New Year’s Concert

Conducted by Yannick Nézet-Séguin, it highlights Strauss family, Weinlich, and Price. Broadcast live to 50 million viewers in 150 countries.

8 December 2025 Rolex

Rolex releases new watches.

The creations redefine expectations in watchmaking with peak innovation, efficiency, and durability. They open new avenues for exploration. Discover more on rolex.com/Novelties.

Media coverage

Yesterday GQ

Rolex Just Surprise-Dropped a New Watch

Here’s everything you need to know about the vintage-inspired Perpetual Padellone.

August 20 Dagens PS

Rolex sells used watches with double profitability

Sales of certified pre-owned Rolex watches are increasing significantly due to security and warranty, which generates greater profit than new sales.

August 14 MSN

Big Rolex price increases for 2025 revealed

If you've spent the past few years on "the list" for a Daytona or Submariner, you'd understand just how hard it is to purchase a...

August 4 Handelsblatt

Investment: Which luxury watches are now taking market share from Rolex

An analysis shows differences between the genders when buying a wristwatch. What the current trends mean for collectors and investors.

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