Latest Reactional Music News & Updates

See the latest news and media coverage for Reactional. We track all announcements, press releases, and industry mentions in real time, all in one place.

Reactional Music (Reactional)

Licensed hit music and interactive audio for mobile game ads

reactionalmusic.com

Headquarters: Stockholm, Sweden
Company type: Private company
Number of employees: 26–50
Industry: Entertainment Production

Last updated September 14

Latest news about Reactional Music (Reactional)

In short: Reactional secured a €2.5 million EIC grant and forged major music-label partnerships to scale gaming music monetization.

Company announcements

September 14 Reactional

Reactional Music gains interest from mobile game publishers

Over 12 publishers join its early access program for hit music in UA at Gamesforum London. CEO Tomas Jenneborg highlighted music as a key commercial edge.

June 23 Reactional

Reactional Music wins €2.5 million EIC grant for gaming music monetisation

The grant funds commercial scale-up, SDK optimization, and rights infrastructure, with potential total backing up to €9 million.

June 11 Reactional

Reactional Music expands toolkit for music in games

New tools let publishers drop hit tracks into creatives, interactive with gameplay, without changing UA workflows.

December 9, 2025 Reactional

Reactional Music partners with MusicInfra

They build a next-generation music rights management solution for games and emerging platforms. It enables new revenue streams and accurate creator compensation.

Media coverage

September 6 Games Press

"Reactional Music wins €2.5 million EIC grant to scale music as a new monetisation layer in gaming" - Games Press

Composable generative music engine receives €2.5 million EIC grant for new monetisation layer.

June 24 Music Business Worldwide

Reactional scores $2.8M European Innovation Council grant to scale personalized music as a monetization layer in gaming

Firm's patented Reactional Music Engine lets players personalize in-game music and lets developers build soundtracks that react to gameplay in real...

December 9, 2025 Billboard

Reactional, Interactive Music Engine for Gaming, Signs With MusicInfra for Rights Collection

Music gaming company Reactional Music signed with rights collection firm MusicInfra to ensure rightsholders are properly compensated.

November 5, 2022 GamesIndustry.biz

Reactional Music raises $2.05m in pre-Series A funding round

Reactional Music Group announced that it has raised $2.05 million in a pre-Series A funding round for its music platform. The firm's technology allows music...

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