Latest Polarn O. Pyret News & Updates

See the latest news and media coverage for PO.P. We track all announcements, press releases, and industry mentions in real time, all in one place.

Polarn O. Pyret (PO.P)

Family apparel retailer

polarnopyret.se

Headquarters: Stockholm, Sweden
Founded year: 1976
Company type: Private company
Number of employees: 270–500
Industry: Apparel & Accessories Retailers

Last updated Yesterday

Latest news about Polarn O. Pyret (PO.P)

In short: PO.P set net-zero climate targets for 2045 and reported record secondhand sales and sustainability achievements.

Company announcements

Yesterday PO.P

PO.P adopts validated science-based climate targets

The company commits to net-zero emissions by 2045, including specific 2035 reductions for Scope 1, 2, and 3 greenhouse gas emissions across its value chain.

September 4 PO.P

Polarn O. Pyret hires Louise Demling as new chief

She becomes Chief Product & Sustainability Officer and leads product development with a focus on sustainability and growth.

May 5 PO.P

PO.P ranks second in Northern Europe

The company achieves this ranking by focusing on full customer journey support, including guidance and garment services beyond checkout.

March 4 PO.P

Polarn O. Pyret launches waterproof children's sneaker

The new product is durable, has PFAS-free impregnation and comes in three colors for the spring and autumn season.

Media coverage

February 23 All Weather Kids

Polarn O. Pyret Left the US — Here's What to Buy Instead

If your family or school relied on PO.P for rain gear, here's what actually replaces it — and what to look for no matter what...

October 26, 2025 The Wall Street Journal

Swedish Children's Brand Polarn O. Pyret Pulls Out of U.S. Over Tariffs

Since 2009, Swedish brand Polarn O. Pyret has sold kid-size outerwear to a loyal fan base of outdoorsy American parents. Now, citing tariffs, the company...

October 26, 2020 Fibre2Fashion

Swedish firm RNB Retail and Brands AB divests Polarn O Pyret

Swedish company RNB Retail and Brands AB, which manufactures and sells clothing and accessories, has closed divestment, announced on March 10 this year. of Polarn...

March 23, 2020 Cision

RNB has today applied for Company Reorganisation for the subsidiaries Brothers, Departments & Stores and Polarn O. Pyret

RNB Retail and Brands AB (publ) today announces that the Board of Directors of the Company has applied for company reorganization (Sw. företagsrekonstruktion) for the...

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