Passendo interviews Luke Bussell on Australia's newsletter advertising market
He discusses the untapped potential and building the first premium newsletter ad network in ANZ.
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Email advertising platform
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In short: Passendo enhanced its email ad server with AI integrations and expanded its global footprint through key media partnerships in 2022-2025.
He discusses the untapped potential and building the first premium newsletter ad network in ANZ.
It logs every status change, timestamped and auditable, to resolve ad campaign issues quickly.
It records both user and system changes in ad campaigns, providing full lifecycle transparency. This prevents guessing during issues.
Publishers upload, manage, include or exclude users, and apply lists to line items without file submissions or waiting. This provides precise newsletter ad targeting.
Boostr and Passendo partner to unify email and display ad management, allowing publishers to forecast and execute newsletter inventory within a single platform. NEW ...
Sanne Sønderskov Jensen starts as a part-time consultant at Passendo.
The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow in H2 MILAN, ITALY...
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