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Plant-based fish substitute brand
nothingfishy.seLast updated
In short: Nothing F!shy expanded to 446 Swedish stores, won an international sustainability award, and achieved tenfold revenue growth.
Positive results from street taste tests drive in-store initiatives. The product is produced in Sweden, contains high levels of omega-3, and makes sustainable fish alternatives easier to find.
The products are in the vegetarian freezer and increasingly in the fish freezer, listed at Coop and ICA.
The salmon is fried in Eleplants butter, served with Magnihills pea pancakes and topped with Yamays ponzu and goma. An example of collaborations with good raw materials.
The company has increased turnover tenfold, won a prize and launches plant-based salmon and tuna in 2026. They create climate-smart fish alternatives.
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