Nothing F!shy launches new product
F!SH & Crispy will be available through ICA and Coop. Consumers are urged to request it locally.
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Plant-based fish substitute brand
nothingfishy.seLast updated
In short: Nothing F!shy expanded its plant-based fish products across major Swedish grocery retailers.
F!SH & Crispy will be available through ICA and Coop. Consumers are urged to request it locally.
No fish fillets are available in the nationwide campaign week 40 for 29.95 kr, with a focus on plant-based and omega-3.
Positive results from street taste tests drive in-store initiatives. The product is produced in Sweden, contains high levels of omega-3, and makes sustainable fish alternatives easier to find.
The products are in the vegetarian freezer and increasingly in the fish freezer, listed at Coop and ICA.
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