Netflix appoints Peter Rice as its new Chief Content Officer
Rice replaces Bela Bajaria after nearly a decade, bringing extensive experience from Disney and Fox to lead the company's global content organization.
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In short: Netflix overhauled its content leadership, cut its workforce and ad forecast, and secured 2030 World Cup rights.
Rice replaces Bela Bajaria after nearly a decade, bringing extensive experience from Disney and Fox to lead the company's global content organization.
The agreement covers all 104 matches and expands Netflix's live sports portfolio beyond its existing U.S. and Canadian FIFA Women’s World Cup rights.
The Warsaw hub supports global engineering teams and serves as the regional base for producing licensed series and films across Central and Eastern Europe.
Nearly doubled ad commitments; introduced programmatic enhancements, pause ads, and interactive formats. Also received MRC accreditation for its ad suite and announced first international Upfronts.
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