Matsmart-Motatos expands to Switzerland this October
Matsmart-Motatos aims to rescue more food and consumer products by entering the Swiss market. Since 2014, it has saved over 118,408 tons across markets.
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Online surplus grocery retailer
motatos.comLast updated
In short: Matsmart-Motatos expanded its European reach to Switzerland and appointed Jesper Højer as Chairman, following a year of strong revenue growth.
Matsmart-Motatos aims to rescue more food and consumer products by entering the Swiss market. Since 2014, it has saved over 118,408 tons across markets.
They cite a June 2025 customer survey: 54% shop to cut food waste and 44% for economic benefits.
The campaign 'Sweden's Oldest Spice' was honored in sustainability communication and consumer PR categories. The team behind the campaign was thanked for their dedication and creativity.
They collaborate with Clean drink and Sebastian Kvissberg to refill and sell these cans, reducing packaging waste and offering affordable premium drinks.
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Matsmart, which is preparing an expansion outside the Nordic region, has previously raised 75 million kronor in venture capital from Norrsken and D-Ax in the Axel Johnson sphere. "Matsmart is...
After a tough 2024, Matsmart is now ready to expand to a new market. In October, the launch takes place in Switzerland, which thereby becomes the...
Campaign details Brand: Motatos GmbH Agency: MEDIAPLUS Germany Region: EMEA Strategy Objective In times of crisis and inflation, everyone becomes a bargain hunter, often at...
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