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Media and technology company for college athletics
learfield.comLast updated
In short: Learfield secured historic jersey patch and on-field branding deals and reported record growth in collegiate athlete NIL payments.
The multi-year agreements establish Spectrum as the primary connectivity sponsor for Wisconsin, South Carolina and TCU sports programs, featuring sideline branding and fan activations ahead of the 2026 season.
Agreement includes first-on-field branding at Joan C. Edwards Stadium, premium TV signage, and tailgate sponsorships to boost fan engagement across football and basketball broadcasts.
The collaboration increased average deal sizes by nearly 140 percent while attracting national brands like DoorDash to the premier Diamond Club partner program.
The agreement includes stadium gate naming rights, volleyball sponsorship, and digital integrations for student athletes.
Learfield Amplify Seating, LLC. was "negligent and reckless" when it didn't remove its stadium seats ahead of an October 2025 concert at Folsom Field, a...
Facing a looming C-band spectrum squeeze, Learfield is moving its 2,100-plus affiliate network off...
The Univ. of Memphis athletic department has signed a long-term renewal with Learfield, continuing a...
Arkansas’ two-year journey toward a new naming-rights sponsor for its football stadium is nearing a ...
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