Latest Learfield News & Updates

See the latest news and media coverage for Learfield. We track all announcements, press releases, and industry mentions in real time, all in one place.

Learfield

Media and technology company for college athletics

learfield.com

Headquarters: Plano, United States
Company type: Private company
Number of employees: 1,500–5,000

Last updated Today

Latest news about Learfield

In short: Learfield secured multi-year partnership extensions and launched several significant NIL initiatives with major university athletic programs.

Company announcements

June 12 Learfield

Learfield appoints Brian Bille as Mississippi State GM

He brings over 25 years of experience and will expand sponsorships and support NIL initiatives.

June 11 Learfield

Learfield facilitates USAA's preservation partnership with Army West Point Athletics

The comprehensive agreement includes branding, facility enhancements, and support for cadet-athletes and an Athletic Center of Excellence.

June 9 Learfield

OU extends Learfield partnership and launches Sooner Evolution Center

The 30-year agreement includes a new on-campus NIL facility and support for stadium renovations.

May 1 Learfield

Learfield secures Marshall Athletics' first all-sport jersey patch partnership

The five-year deal with Marshall Health Network includes uniform patches for all sports, starting in 2026-27.

Media coverage

June 8 SportsVideo.org

University of Oklahoma and Learfield Extend 30-Year Partnership, Announce Sooner Evolution Center – Sports Video Group

The University of Oklahoma (OU) Athletics Department and Learfield have announced an extension of their 30-year partnership and plans to build the Sooner Evolution Center...

April 14 Sports Business Journal

College sports giant Learfield finalizing sale to private equity firm

Learfield, a leading college sports multimedia rights and technology firm, is finalizing a deal to sell a majority stake to private equity firm TPG.

31 May 2023 Yahoo Sports

Learfield Buys Time to Restructure With First $12.5M Debt Payment

College multimedia rights giant Learfield, which has $1.1 billion in debt maturing this year, says it has made the first of three payments due between...

18 May 2023 Yahoo Sports

Learfield's Looming $1B Debt Bill Forces Six College Deal Makeovers

Learfield has had to renegotiate terms with six of its top-tier multimedia rights partners as the college dealmaking giant faces $1.1 billion in debt maturing...

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