Latest Learfield News & Updates

See the latest news and media coverage for Learfield. We track all announcements, press releases, and industry mentions in real time, all in one place.

Learfield

Media and technology company serving college athletics

learfield.com

Headquarters: Plano, United States
Company type: Private company
Number of employees: 1,500–5,000
Industry: Advertising & Marketing

Last updated October 30

Latest news about Learfield

In short: Learfield extended Georgia partnership, expanded college jersey patches and reported $300 million in NIL payments.

Company announcements

October 30 Learfield

Lilly partners with Indiana and Purdue Athletics for court branding

Lilly becomes the first corporate brand on their courts in a multiyear deal managed by Learfield to engage passionate fan bases.

October 29 Learfield

Learfield facilitates jersey patch partnership between Illinois Farm Bureau and Illinois State University

The partnership displays IFB brands on student-athlete jerseys starting October 30, fostering community ties, career connections, and philanthropic activities.

October 29 Learfield

Aetna partners with UConn for jersey badge rights

The healthcare company joins as official partner for women's Olympic sports, promoting health initiatives and brand visibility across multiple teams

April 14 Learfield

Learfield announces acquisition by TPG

The private equity firm will invest through TPG Capital and TPG Sports, with closing expected in Q3 2026.

Media coverage

October 29 Sports Business Journal

Georgia, Learfield extend partnership for another 15 years

Georgia and Learfield have extended their partnership 15 years, as the school and the multimedia rights company look to build on a relationship that has...

April 14 Sports Business Journal

College sports giant Learfield finalizing sale to private equity firm

Learfield, a leading college sports multimedia rights and technology firm, is finalizing a deal to sell a majority stake to private equity firm TPG.

May 18, 2023 Yahoo Sports

Learfield's Looming $1B Debt Bill Forces Six College Deal Makeovers

Learfield has had to renegotiate terms with six of its top-tier multimedia rights partners as the college dealmaking giant faces $1.1 billion in debt maturing...

August 11, 2022 Yahoo Sports

Learfield Losses Top $1.8 Billion Since 2019 as Pandemic Pain Lingers

Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years between 2019 and 2021, according to an...

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