Latest Laneige News & Updates

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Laneige

South Korean skincare and cosmetics brand

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Last updated Today

Latest news about Laneige

In short: Laneige made BTS' Jin its first male global ambassador; his Sleeping Mask campaign reportedly sparked sell-outs.

Company announcements

June 14, 2023 Laneige

Laneige announces the 2023 BTS FESTA campaign dates

The promotion runs from June 14 to June 25, 2023. The event is a collaboration with AMOREPACIFIC featuring related products.

February 13, 2023 Laneige

Laneige researchers confirmed through experiments that skin moisture decreases during dryness warnings.

In an experiment involving 21 participants, it was found that low humidity in the air rapidly reduces skin moisture, and the use of moisturizers quickly restores it.

December 30, 2022 Laneige

Laneige researchers define the 30s-40s age group as a period of accelerated aging.

LBLL points to environmental factors as the cause of this period and recommends anti-aging care starting from your 20s.

December 21, 2022 Laneige

Laneige analyzes the harmful effects of sleep deprivation on skin

Experimental results showed that subjects who reduced their sleep time to four hours experienced a decrease in skin moisture and elasticity within one day, and wrinkles and under-eye pigmentation also worsened. Long-term deficiency leads to the collapse of the skin barrier function.

Media coverage

Today Modern Retail

K-beauty brand Laneige bets on experiential retail with a mix-and-match lip mask station

Laneige, a Korean beauty brand known for its lip masks, is stepping up its experiential retail efforts as it targets global ...

November 1 SPUR

[LANEIGE] "Dissolving Micro-Needle" Eye Patches Are Born! Double PDRN Lifts the Firmness of the Eye Area

From LANEIGE, the "Bouncy Hydrogel Eye Patch" for eye care will be released on Sunday, November 1, 2026. Even when you've had enough sleep, you sometimes look tired. This new product from LANEIGE, the "Bouncy Hydrogel Eye Patch," is something you'd want to incorporate as a guardian for such days. LANEIGE Bouncy Hydrogel Eye Patch 30 pairs (60 sheets) ¥2,970 [Release Date: November 1, 2026] Soaked in plenty of serum...

October 29 Los Angeles Magazine

LANEIGE Brings Its Bespoke Lip Sleeping Mask Experience to L.A.

LANEIGE brings its customizable Lip Sleeping Mask experience to the U.S. for the first time, reopening its store at The Grove in Los Angeles.

October 23 Sankei Shimbun

[LANEIGE] BTS Jin Global Promotion Fourth Wave! New visuals for the popular Sleeping Mask series are here! New products and popular items ...

Amorepacific Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Na Jung-hoon), which operates the Korean-origin global beauty brand "LANEIGE," will release new visuals of Global Ambassador BTS Jin. As the fourth installment of LANEIGE × BTS Jin, it features the main visual of the popular "Bouncy Sleeping Mask"...

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