Latest Kantar News & Updates

See the latest news and media coverage for Kantar. We track all announcements, press releases, and industry mentions in real time, all in one place.

Kantar

Global brand growth intelligence firm

kantar.com

Headquarters: London, United Kingdom
Company type: Private company
Number of employees: 20,000+
Industry: Advertising & Marketing

Last updated Today

Latest news about Kantar

In short: Kantar revealed that the world's top 100 brands reached a value of $13.1 trillion, led by Google and driven by AI-powered growth.

Company announcements

July 1 Kantar

Kantar released its inaugural Consumer-Led Sustainability Brand Ranking

Ecover topped the list of 2,100 brands based on consumer perceptions across 12 markets.

June 24 Kantar

Kantar: under 7% of creator content delivers engagement and ROI

The report analyzed over 15,000 creator assets, finding CMOs risk missing commercial impact by focusing on engagement alone.

June 2 Kantar

Kantar launches creator content measurement framework

The LINK suite enhancements include a new effectiveness score and AI-powered optimizer for better campaign management.

April 28 Kantar

Kantar launches BrandDigital AI signals

This solution helps marketing leaders measure AI representation of brands, identify strengthening or weakening signals, and connect AI performance to brand growth.

Media coverage

September 1 The Economic Times

Advertising giant WPP set to axe 1,000 more jobs as AI reshapes the industry - The Economic Times

WPP has forecast at least £200 ... company's results briefing in August that WPP would consider selling its 40 per cent stake in market research...

May 14 Newser

AI Reshapes Global Brand Rankings, Kantar CEO Warns of Rapid Shifts

We provide sensitivity analysis, exposure assessment, and scenario modeling for comprehensive coverage. Position for conditions with our comprehensive macro sensitivity and exposure analysis ...

April 21 The Media Online

Awards Wrap: Kantar’s 2026 Advertising Effectiveness Awards winners are in, Taryn Hunter Sharman wins Woman of Stature Award for Entrepreneur 12 South Africans on Cannes Lions jury of the Year, - The Media Online

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media.

April 8 B&T

Kantar Launches Two AI Tools To Give Marketers Faster Insights & Innovation Opportunities

Kantar has expanded its AI-native portfolio with two new solutions aimed at helping brands turn human understanding into predictive intelligence. The marketing data and analytics...

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