Latest Kantar News & Updates

See the latest news and media coverage for Kantar. We track all announcements, press releases, and industry mentions in real time, all in one place.

Kantar

Global brand growth intelligence firm

kantar.com

Headquarters: London, United Kingdom
Company type: Private company
Number of employees: 25,000+

Last updated Today

Latest news about Kantar

In short: Kantar revealed that the combined value of the world's top 100 brands exceeded $13 trillion, with Google, Microsoft, Amazon, and Apple leading.

Company announcements

June 2 Kantar

Kantar launches creator content measurement framework

The LINK suite enhancements include a new effectiveness score and AI-powered optimizer for better campaign management.

April 28 Kantar

Kantar launches BrandDigital AI signals

This solution helps marketing leaders measure AI representation of brands, identify strengthening or weakening signals, and connect AI performance to brand growth.

April 21 Kantar

Kantar announces Advertising Effectiveness Awards 2026 winners

Winners and shortlists span campaigns, digital/social, TV, and print/outdoor ads. Free booklet and panel discussion available.

April 21 Kantar

Kantar reveals the most effective advertising of the year

EA wins top campaign for Apex Legends Japan. Winners include CeraVe, Heinz across categories. Highlights integration of creative and media.

Media coverage

May 14 Newser

AI Reshapes Global Brand Rankings, Kantar CEO Warns of Rapid Shifts

We provide sensitivity analysis, exposure assessment, and scenario modeling for comprehensive coverage. Position for conditions with our comprehensive macro sensitivity and exposure analysis ...

April 21 The Media Online

Awards Wrap: Kantar’s 2026 Advertising Effectiveness Awards winners are in, Taryn Hunter Sharman wins Woman of Stature Award for Entrepreneur 12 South Africans on Cannes Lions jury of the Year, - The Media Online

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media.

April 8 B&T

Kantar Launches Two AI Tools To Give Marketers Faster Insights & Innovation Opportunities

Kantar has expanded its AI-native portfolio with two new solutions aimed at helping brands turn human understanding into predictive intelligence. The marketing data and analytics...

March 17 Research Live

Kantar partners with Quilt.AI on joint innovation initiative | News | Research live

UK – Kantar has entered a strategic partnership with AI cultural insight platform Quilt.AI, jointly launching an innovation insight tool for brands.

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