Jämtland Härjedalen Tourism presents a regional master plan for cycle tourism.
The plan points out the direction for sustainable development of the cycling destination and is based on dialogue with stakeholders.
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Regional tourism development organization
jht.seLast updated
In short: Jämtland Härjedalen Turism advanced sustainable cycling and hiking initiatives while managing fluctuating guest night statistics throughout 2026.
The plan points out the direction for sustainable development of the cycling destination and is based on dialogue with stakeholders.
Total 2,903,167 guest nights, unchanged from 2024. Hotels increased 4%, while others decreased. Danish guests rose 19%. The country increased 3%.
The industry gathers at Järnvägsforum Norr. The night train to Jämtland is temporarily extended. Long-term investments are needed for competitiveness and climate transition.
Danish commercial guest nights rose 90% from 56,000 to 106,000 during 2023-2025, mainly via winter destinations thanks to marketing and convenient travel. Foreign guest nights increased a total of 26%.
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