Jämtland Härjedalen Tourism presents the statistical results for 2025
Tourism revenue increased by 4% to SEK 6.78 billion, creating 7,000 jobs. International visitors partially recovered.
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Regional tourism development organization
jht.seLast updated
In short: Jämtland Härjedalen Turism reported 4% higher tourism turnover in 2025, reaching SEK 6.78 billion.
Tourism revenue increased by 4% to SEK 6.78 billion, creating 7,000 jobs. International visitors partially recovered.
The project launch took place on October 6 with contractors and actors from the region to promote cycling tourism until May 2029.
CEO Teres Gärdin argues that the visitor industry passes between several ministries and lacks a unifying political owner or special initiative.
The documents follow the national quality framework for hiking trails and coordinate activities in four northern counties. It includes checklists and maintenance plans for local stakeholders.
More Danish, German and Dutch tourists are heading to the county. Jämtland Härjedalen Tourism has attracted them with Scandinavian attributes through a campaign. Jämtland Härjedalen Tourism's campaign...
Fewer overnight stays were made at, among other things, hotels and hostels during 2023 compared to 2022. Teres Gärdin, CEO of Jämtland Härjedalen Turism, believes that the figures do not...
Nature in Jämtland county attracts more and more visitors, for better or worse. Now Teres Gärdin, CEO of Jämtland Härjedalen Tourism, is calling for a discussion on how...
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