Latest IQBAR News & Updates

See the latest news and media coverage for IQBAR. We track all announcements, press releases, and industry mentions in real time, all in one place.

IQBAR

Maker of plant protein bars and functional drinks

eatiqbar.com

Headquarters: Boston, United States
Founded year: 2017
Company type: Private company
Number of employees: 2–25

Last updated Today

Latest news about IQBAR

In short: IQBAR expanded its retail presence and product lineup through strategic partnerships and nationwide launches at major wholesale clubs.

Company announcements

June 3 IQBAR

IQBAR adds brain nutrients to protein bar

The bar includes Lion's Mane, MCTs, Magnesium, Flavonoids, and Vitamin E alongside 12g plant protein and prebiotic fiber.

May 18 IQBAR

IQBAR explains what to look for in a protein bar

It covers protein source, sweeteners, fiber, and third-party certification for clean labels.

May 11 IQBAR

IQBAR describes key factors for choosing electrolyte hydration mixes

It covers essential electrolytes and additional features, while promoting IQMIX's unique brain-nutrient formula.

28 May 2025 IQBAR

IQBAR announces partnership with Chef Thomas Keller

Introduces Salted Caramel Chip IQBAR and Yuzu Mango IQMIX. Ten percent of sales benefits Ment’or. Available online and on Amazon.

Media coverage

May 7 Forbes

How IQBAR Accidentally Rode The Keto Wave Into Costco

Will Nitze designed IQBAR for brain health, not weight loss. Then America got obsessed with keto, and his bar was one of only three compliant...

March 29 MindBodyDad

Are IQ Bars Healthy? A Nutritionist Coach’s Review

They’re affordable. IQBARs aren’t overpriced like a lot of other protein bars, coming in at around $2/bar (less if you use the MINDBODYDAD promo code...

March 18 Morningstar

IQBAR Expands Its Functional Portfolio and Launches PB&J Protein Bites Nationwide at Sam's Club

BOSTON, March 18, 2026 /PRNewswire/ -- IQBAR, the brand dedicated to fueling the brain and body with clean and functional ingredients, is expanding its portfolio...

27 May 2025 Yahoo Finance

IQBAR Announces Its First-Ever Partnership With Michelin-Starred Chef Thomas Keller

The partnership, which grew out of Chef Keller's organic use of IQBAR products, combines the brand's commitment to exceptional clean ingredients and nutrition with Keller's...

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