Latest Hook Agency News & Updates

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Hook Agency (Hook)

Digital marketing agency for home service businesses

hookagency.com

Headquarters: Minneapolis, United States
Founded year: 2012
Company type: Private company
Number of employees: 10–70
Industry: Advertising & Marketing

Last updated Today

Latest news about Hook Agency (Hook)

In short: Hook joined the Inc 5000 list, reported record revenue growth, and prepared clients for Google's LSA migration to Performance Max.

Company announcements

August 14 Hook

Hook announces Google's LSA dashboard migration to Performance Max

Accounts become Performance Max for pay-per-lead in Google Ads. Google Business Profile drives ads in real time, budgets shift to daily pacing, and historical data won't transfer.

August 12 Hook

Hook advises home services on online advertising channels

It outlines free channels like Google Business Profile and local SEO, then paid options such as LSAs and PPC, including real cost-per-lead data.

August 11 Hook

Hook made the Inc 5000 list.

The company celebrates this achievement and credits its team for the success.

July 22 Hook

Hook announces Google LSA dashboard retirement

Starting August 2026, Google moves campaigns to Performance Max for pay-per-lead, affecting roofing, HVAC, plumbing contractors.

Media coverage

September 8 The Bulletin

Hook Ranks No. 6 on Fast Company's 100 Best Workplaces for Innovators List

The Bulletin | Central Oregon News, Sports & Community in Bend, OR...

September 8 Fast Company

Hook's Crunch Time tool cuts campaign production costs

Hook created a new tool to accelerate processing of static images and animated assets, earning the company the No. 6 spot on Best Workplaces for...

August 27 The Roofer's Helper

From Roofing Marketer to Roofing Company Owner: Putting Roofing Growth

Since Hook Agency has worked with roofing contractors in the same market, some existing relationships naturally changed after Owl Roofing launched. That situation illustrates an...

May 16 YacDaddy

Hook Agency vs YacDaddy - YacDaddy

Channel breadth: this marketing app states it publishes to Google Business Profile, Facebook, Instagram, YouTube, and a website. Hook Agency states they focus on Google...

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