HelloFresh lowers full year revenue outlook due to weak customer acquisition
Q3 revenue is expected to decline 11-12%, missing market estimates. The company adjusted AEBITDA guidance to EUR 350-370 million for the fiscal year.
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Meal kit and prepared meal delivery service
hellofresh.comLast updated
In short: HelloFresh cut its 2026 outlook twice amid weak customer acquisition and falling revenue while restructuring operations.
Q3 revenue is expected to decline 11-12%, missing market estimates. The company adjusted AEBITDA guidance to EUR 350-370 million for the fiscal year.
Group revenue fell 11.2% to €3.225 billion, with orders down 12.6% and AEBITDA down 33.4%.
The new site will produce Factor dishes for Europe in the future; in addition, HelloFresh is donating 10,000 euros to Tafel and the Verden fire department.
The 30,000 m² Verden site boosts capacity 8x for ready-to-eat meals. HelloFresh consolidates meal kit production in Barleben.
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