Latest GOATLANE News & Updates

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GOATLANE

Golf sneaker and apparel brand

goatlane.com

Headquarters: Stockholm, Sweden
Founded year: 2020
Company type: Private company
Number of employees: 5–10
Industry: Footwear

Last updated Today

Latest news about GOATLANE

Company announcements

July 15 GOATLANE

GOATLANE announces Henrik Stenson partnership

The Swedish golfer will collaborate on brand campaigns and product development, reflecting a shared philosophy of golf as an experience.

February 28 GOATLANE

GOATLANE opened a 3PL warehouse in New Jersey.

This enables faster domestic shipping without additional tariffs for US customers.

February 2 GOATLANE

GOATLANE exhibits at PGA Show, partners with top golf clubs

The company will deliver shoes to Cypress Point, Seminole, Shinnecock Hills, and other historic clubs.

31 December 2025 GOATLANE

GOATLANE achieved major US and UK retail expansion in 2025

They secured green grass accounts, launched Contour Collection, and hired Jason McCarty for US development.

Media coverage

July 15 Svensk Golf

Ten years after the triumph at Troon - becomes co-owner in Swedish shoe brand

SOUTHPORT, MERSEYSIDE Henrik Stenson's 21st The Open begins alone on Royal Birkdale's final nine on Tuesday afternoon. Or yes, by his side is once again the caddie...

March 28 Svensk Golf

Augusta-inspired release from Goatlane

Less than two weeks remain before the golf world's eyes once again turn to Augusta in eastern Georgia. A sure sign of spring that also means that clothes, gadgets and...

2 June 2025 MSN

I Tested The Best Looking Golf Shoes You've Never Heard Of... Here's Why You Need To Try Them For Yourself

Most of you have likely not heard of Goatlane, a relatively new golf brand, producing premium golf shoes, apparel and accessories. I'm here to make...

2 June 2022 Forbes

Scandinavian Startup Goatlane Nuzzles Up To Nordic And North American Golfers

After going on a birdie binge on the final five holes of an amateur golf event at Bro Hof Slott Golf Club in Sweden, Gustav...

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