Eton explores Merino wool craftsmanship with Reda
The guide details the sourcing from Biella and production stages of the Fall Winter 2026 collection featuring shirts and vests.
Latest Eton News & Updates
See the latest news and media coverage for Eton. We track all announcements, press releases, and industry mentions in real time, all in one place.
Men's clothing and accessories brand
etonshirts.com- Headquarters
- Gånghester, Sweden
- Founded year
- 1928
- Company type
- Public company
- Number of employees
- 250–500
- Industry
- Apparel & Accessories
Last updated
Latest news about Eton
In short: Eton was sold by EQT to private investors, opened new stores, and released its sustainability report.
Company announcements
Eton releases sustainability report highlighting progress
CEO David Thörewik notes a 48% reduction in emissions across Scopes 1–3 and emphasizes craftsmanship, renewable energy transition, and circular initiatives for the future.
Eton launches premium shopping at Munich Airport
The brand partners with eurotrade to open a new retail concept in Terminal 2, reinforcing its strategic growth within Germany.
Eton opens a new flagship store in Frankfurt
The location features next-generation retail concepts, custom fitting services, and expert styling support within a luxury shopping district.
Media coverage
Eton Taps Maggie Gyllenhaal for Gender-Bending Role as Brand Ambassador for Menswear Line
The actress and auteur wears four custom Eton shirts: "She represents the shift in menswear — a move toward deeper cultural resonance, individuality and relevance...
EQT sells Eton to Thomas von Koch and Caspar Callerström
The venture capital firm EQT is selling the shirt manufacturer Eton to a consortium of private investors. Among the new owners are EQT figures Thomas von Koch and...
Full speed at Eton's shirt factory
And this year, turnover looks set to increase by a full 25 percent. - We have no reason to complain, says Hans Davidson, CEO of Eton Fashion and...
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