Latest EMPWR News & Updates

See the latest news and media coverage for EMPWR. We track all announcements, press releases, and industry mentions in real time, all in one place.

EMPWR

Nutrition bar manufacturer

empwrnutrition.com

Headquarters: Ghent, Belgium
Founded year: 2020
Company type: Private company
Number of employees: 1,000–5,000
Industry: Food Processing

Last updated Today

Latest news about EMPWR

In short: EMPWR agreed to a transformational merger with Vitamin Well, which raised $2.2 billion to acquire the protein bar manufacturer.

Company announcements

July 30 EMPWR

EMPWR highlights consumer trends in protein bars

79% of consumers have bought a protein bar, so brands must focus on taste, texture, and innovation to stand out.

July 28 EMPWR

EMPWR shares data on texture claims in protein bars

The post features CCO Gerd Gossye discussing how brands should build product portfolios that stand out on shelves

July 23 EMPWR

EMPWR studies consumer eating habits for protein bars

Their research finds afternoon snack as key consumption moment, revealing protein bars are now routine-driven products.

July 21 EMPWR

EMPWR launched fresh protein bars for the refrigerated aisle

They are designed to be chilled, offering smooth texture and dairy-inspired flavors like fruity, dessert, and yoghurt.

Media coverage

July 23 Investing.com

Vitamin Well raises $2.2 billion to acquire EMPWR

Explicit risk warning: Trading in financial instruments and/or cryptocurrencies involves high risks, including the risk of losing part or all of the investment amount...

July 2 Yahoo Finance

Barebells owner to merge with protein-bar manufacturer

Jonas Pettersson, Vitamin Well's CEO and founder, called the deal a "transformational moment" for the company.

April 30 News Register

Council praises EMPWR, but says it can’t make sign exception

McMinnville City Council lauded EMPWR Nutrition Group as an economic driver and large employer for the community Tuesday, but ruled that status doesn’t give the...

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