Elevate becomes the HRL's exclusive commercial partner
The Horse Racing League also appoints a chief business, marketing and brand officer ahead of its 2027 inaugural season at Gulfstream, Keeneland and Santa Anita.
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Global sports, entertainment, and culture agency
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In short: Elevate secured major 76ers and Stanford jersey deals and raised $500 million for college athletics.
The Horse Racing League also appoints a chief business, marketing and brand officer ahead of its 2027 inaugural season at Gulfstream, Keeneland and Santa Anita.
Yorke, formerly deputy chief of staff to UK Prime Minister Rishi Sunak, will coordinate priorities across Kynisca's clubs and support founder Michele Kang.
The firm leveraged global market intelligence and an international sales campaign to secure a brand investing eight figures annually while driving regional community impact.
Harry Hardy leads the centralized commercial arm. The agency supported the strategic search and business modernization.
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Elevate, a sports and entertainment consulting company, has raised $500 million to invest in college athletics departments and help them maximize revenue as their operating...
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