EA launches EA Advertising platform for brand partnerships
The platform connects brands to players via in-game ads, partnerships, and a new SPORTS Partner Program, enhancing engagement.
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Video game publisher and developer
ea.comLast updated
In short: EA agreed to a $55 billion private equity buyout led by the Saudi PIF while launching a new in-game advertising platform and major sports titles.
The platform connects brands to players via in-game ads, partnerships, and a new SPORTS Partner Program, enhancing engagement.
David Tinson becomes President, Chief Experiences Officer; Laura Miele becomes President, Enterprise Development.
Axle is a speed-focused Legend with sliding abilities and a drone ultimate. Season updates include deathbox respawn, chain healing, and competitive enhancements.
Net bookings reached $8.026 billion, up 9% YoY, driven by Battlefield 6 launch and live services growth. Pending acquisition progresses.
BRUSSELS, June 17 (Reuters) - A ... Electronic Arts (EA.O), opens new tab, according to a European Commission filing on Wednesday. The Commission, which acts...
Electronic Arts has launched a new advertising platform that allows brands to integrate marketing content directly into gameplay.
From China to Saudi Arabia, governments are investing billions in gaming to project influence and assert control
Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of...
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