Latest Drift News & Updates

See the latest news and media coverage for Drift. We track all announcements, press releases, and industry mentions in real time, all in one place.

Drift

Car and home fragrance brand

drift.co

Headquarters: Kaysville, United States
Founded year: 2016
Company type: Private company
Number of employees: 25–50
Industry: Household Products

Last updated Today

Latest news about Drift

In short: Drift Protocol suffered a massive $285 million crypto exploit linked to North Korea, while the Drift air care brand expanded its lineup.

Company announcements

July 15 Drift

Drift recommends phthalate-free car air fresheners for 2026

The post lists top picks including Drift, Grow Fragrance, and others that use natural ingredients and safe synthetics.

June 9 Drift

Drift introduces Cabana beach-inspired fragrance for June

It features coconut, bergamot, sea salt, and cedarwood, available as car freshener and home diffuser for club members.

April 10 Drift

Drift launches Scented Car Wipes

The product is now live. The team is praised for their work.

3 September 2025 Drift

Drift introduces Apple Picking scent

The limited-edition September Scent of the Month blends crisp apple, orchard leaves, autumn air, and harvest spice for car and home.

Media coverage

May 5 Techmeme

DefiLlama: investors pulled ~$14B from the DeFi sector after North Korea-linked hackers stole $290M from Aave in April, weeks after stealing $280M from Drift

Financial Times: DefiLlama: investors pulled ~$14B from the DeFi sector after North Korea-linked hackers stole $290M from Aave in April, weeks after stealing $280M from...

April 30 Techmeme

North Korea-linked hackers stole ~$577M across the Drift Protocol and KelpDAO hacks in April, accounting for 76% of total crypto hack losses so far in 2026

TRM Insights: North Korea-linked hackers stole ~$577M across the Drift Protocol and KelpDAO hacks in April, accounting for 76% of total crypto hack losses so...

April 23 EconoTimes

April 2026 Crypto Hack Wave: $606M Lost in 18 Days, Drift and Kelp Lead the Breach - EconoTimes

In the first 18 days of April 2026, cryptocurrency protocols lost $606.2 million to hacks, making it...

April 19 CryptoBriefing

North Korea's Lazarus Group steals $285M from Solana's Drift Protocol

North Korea's Lazarus Group stole $285 million from Solana's Drift Protocol. Another crypto hack over $100M by December 31 at 100% YES.

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