Borsalino launches new fragrances
The brand introduces Amber Note and Rose Note from The Art of Love collection following an exclusive launch event with partners.
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Italian luxury hatmaker and accessories brand
borsalino.comLast updated
In short: Borsalino expanded into China, opened Paris boutiques, launched fragrances, and appointed a new CEO.
The brand introduces Amber Note and Rose Note from The Art of Love collection following an exclusive launch event with partners.
The five-year deal targets Greater China expansion, starting with a Shanghai store in 2026. It focuses on retail-led omnichannel growth preserving brand heritage.
Presented during Milan Fashion Week on February 26, it features tailoring-inspired hats, artisan demonstrations, new eyewear with Ophy, and bags with Gamat.
In September 2025, Borsalino signed a five-year license with GAMAT SA, and will launch its first bag and accessory collection for Fall/Winter 2026, blending elegance, functionality and artisanal mastery.
Veteran fashion executive Giacomo Cortesi has joined Borsalino as its new CEO on Sept. 1 as the brand strengthens its governance aiming for growth.
Borsalino, historic hat maison from Alessandria, debuts in Shanghai with the opening of its first pop-up store, marking a new chapter in its expansion path...
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