Latest BeReal News & Updates

See the latest news and media coverage for BeReal. We track all announcements, press releases, and industry mentions in real time, all in one place.

BeReal

Social networking platform for spontaneous photo sharing

bereal.com

Headquarters: Paris, France
Company type: Private company
Number of employees: 150–200
Industry: Online Services

Last updated Today

Latest news about BeReal

In short: BeReal was acquired by Voodoo for €500M, launched a US ad platform, faced EU privacy complaints, and boosted audience growth.

Company announcements

September 11 BeReal

BeReal updates Community Standards for safer social experiences

The September 2026 update enforces rules on harassment, CSAM, and hate speech to protect user integrity and safety across the platform.

July 8 BeReal

BeReal partners with Kargo for US ad access

Kargo becomes BeReal's first Preferred Marketing Partner in the US, enabling advertisers to leverage BeReal's highly engaged Gen Z audience through Kargo's creative performance platform across social and CTV channels.

March 31 BeReal

BeReal study confirms superior ad performance in EMEA

Nielsen research shows BeReal leads EMEA in ad recall and purchase consideration, with users preferring its unique dual-camera format for brand engagement.

11 June 2024 BeReal

Voodoo acquires BeReal for €500 million

The deal accelerates Voodoo’s diversification into consumer apps while leveraging its expertise to scale BeReal's global user base and product innovation.

Media coverage

30 September 2025 Yahoo Finance

BeReal launches US advertising platform led by former TikTok exec

Dive Brief: Social media platform BeReal today (April 10) announced the launch of its native...

10 April 2025 Techmeme

BeReal rolls out in-feed ads in the US, says it has an estimated 40M MAUs, including 5M in the US, and 85% of its users are Gen Z

Amanda Silberling / TechCrunch: BeReal rolls out in-feed ads in the US, says it has an estimated 40M MAUs, including 5M in the US, and...

10 April 2025 Adweek

BeReal Is Selling Ads in the U.S., Cashing In on TikTok Uncertainty

Social media app BeReal is opening up an ad business in the U.S. BeReal exploded in popularity with Gen Z in 2022 and was acquired...

30 September 2024 Le Monde

Voodoo, the French video game publisher, acquires BeReal for 500 million euros

The French mobile video game publisher Voodoo announced on Tuesday, June 11 the acquisition of the BeReal application, where users share instant photos, for...

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