Latest Beatly News & Updates

See the latest news and media coverage for Beatly. We track all announcements, press releases, and industry mentions in real time, all in one place.

Beatly

Creator-led influencer marketing agency and platform

beatly.com

Headquarters: Stockholm, Sweden
Founded year: 2015
Company type: Private company
Number of employees: 30–50
Industry: Advertising & Marketing

Last updated May 21

Latest news about Beatly

In short: Beatly pivoted to AI and measurement, launching AI-Planner and UGC products while emphasizing brand lift.

Company announcements

May 21 Beatly

Beatly will publish field notes on measured creator campaigns

The blog will cover methodology, interviews, and insights across 12 verticals.

April 21 Beatly

Beatly built a Marketing Mix Model for influencer-led growth

The model compares creator spend against paid social, search, OOH, and CTV, enabling marginal-ROAS optimization.

October 20, 2025 Beatly

Beatly launches AI-Planner

It enables setup of influencer marketing campaigns in minutes using AI for audience segmentation, research, media plans, and influencer lists. Users can try it free.

February 20, 2025 Beatly

Beatly introduces UGC Only

It combines AI-powered brand matching, moodboards, ICP modeling, and human-supervised quality control to deliver scalable on-brand UGC. Users can elevate content via a link.

Media coverage

May 13 Resumé

Influencer companies' new business – how they adapt to meet the AI era - Resumé

Is AI and automation what finally makes the model sustainable? Resumé has taken the temperature on how Tourn, Beatly and Samy adapt in the fight...

December 22, 2020 Resumé

Beatly opens up target group data - wants to attract smaller advertisers

Growth for influencer marketing continues, but often it is the big brands that invest in the channel. In an attempt to attract more small and medium-sized advertisers...

December 22, 2018 Breakit

Intensive meeting - that made Beatly ready to scale up: "We have lifted our gaze"

Their start up-phase was a success. Then the question marks piled up. But after the meeting with SEB's experts, Beatly has gotten a clear vision for how they...

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