Basis highlights extended holiday shopping season starting in September
The company reveals that the holiday period now lasts from September to December, providing insights for advertisers to adjust strategies accordingly.
Latest Basis News & Updates
See the latest news and media coverage for Basis. We track all announcements, press releases, and industry mentions in real time, all in one place.
Omnichannel advertising automation platform
basis.com- Headquarters
- Chicago, United States
- Company type
- Private company
- Number of employees
- 500–1,600
- Industry
- Advertising & Marketing
Last updated
Latest news about Basis
In short: Basis named Christian Hendricks president, won industry awards, launched partnerships, and released reports on AI and the ad agency model.
Company announcements
Basis executive discusses Trump's midterm ad spending
Jaime Vasil Winkelfoos comments on CNBC regarding the allocation of funds for political advertising during the upcoming midterms.
Basis integrates with Barometer to enhance podcast ad activation
The integration evaluates transcripts for risk assessment, adding valuable capabilities into a single-workflow process.
Basis names Christian Hendricks President
The industry veteran and former board member will lead go-to-market strategy and revenue growth.
Media coverage
Basis' Mike Olson and PHD's Emily Costello Want Agentic AI to Work, Not Just Look Busy
Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone has found the conference room...
The week AI agents got the ad account and Meta got a two-hour clock
AI agents gained write access to live ad campaigns, Meta signed a $17.2 billion teen settlement and machine traffic passed humans in the week of...
Basis and Barometer Enable Episode-Level Brand Suitability Ad Targeting on Podcasts
Barometer is the premier, third-party, AI-powered contextual engine with best-in-class brand suitability and contextual targeting solutions for premium and emerging media channels. Dr. Tamara Zubatiy...
Intel Closes Basis Acquisition
The Basis team of 60 members will join Intel's New Devices Group to work on the chipmaker's future wearable products. Though the financial terms of...
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