Latest Basis News & Updates

See the latest news and media coverage for Basis. We track all announcements, press releases, and industry mentions in real time, all in one place.

Basis

Advertising automation platform provider

basis.com

Headquarters: Chicago, United States
Company type: Private company
Number of employees: 500–1,600
Industry: Advertising & Marketing

Last updated Today

Latest news about Basis

In short: Basis appointed Christian Hendricks as President and expanded its omnichannel capabilities through strategic partnerships with Cint and DAX.

Company announcements

August 5 Basis

Basis says open bidding CTV needs quality control

Streaming accounts for 47.5% of TV viewing and programmatic spend, and open bidding can work with proper controls.

August 3 Basis

Basis explains YouTube political advertising strategies for 2026

It covers ad formats, targeting restrictions, verification requirements, and cost trends for campaigns.

July 28 Basis

Basis outlines holiday advertising strategy under uncertainty

Economic uncertainty leads consumers to spend more cautiously, affecting how brands should approach holiday campaigns.

April 21 Basis

Basis names Christian Hendricks President

The industry veteran and former board member will lead go-to-market strategy and revenue growth.

Media coverage

August 4 PPC Land

Only 16% of brands track AI visibility as IAB sets measurement standard

More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before...

July 30 PPC Land

Microsoft search ad growth drops to 10% as Azure tops $100 billion

Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.

June 17 PPC Land

Basis and Cint bring live brand lift measurement inside omnichannel campaigns

Basis integrates Cint brand lift into omnichannel campaigns, giving advertisers real-time awareness, ad recall, and purchase intent data while ads are running.

26 March 2014 Yahoo Finance

Intel Closes Basis Acquisition

The Basis team of 60 members will join Intel's New Devices Group to work on the chipmaker's future wearable products. Though the financial terms of...

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