Latest Basis News & Updates

See the latest news and media coverage for Basis. We track all announcements, press releases, and industry mentions in real time, all in one place.

Basis

Advertising automation platform provider

basis.com

Headquarters: Chicago, United States
Company type: Private company
Number of employees: 500–1,500

Last updated Today

Latest news about Basis

In short: Basis appointed Christian Hendricks as President, earned workplace and strategy awards, and expanded its measurement and audio partnerships.

Company announcements

June 22 Basis

Basis examines the consumer trust crisis for brands

It covers authenticity, consistency, data privacy, and brand safety as key pillars.

June 18 Basis

Basis ranked #3 on Best Workplaces in Chicago list

The award was in the small and medium category, and employees are credited for shaping the culture.

June 18 Basis

Basis discusses omnichannel campaign evaluation amid media fragmentation

It covers short-term attribution and long-term methods like MMM and experiments for demonstrating advertising effectiveness.

April 21 Basis

Basis names Christian Hendricks President

The industry veteran and former board member will lead go-to-market strategy and revenue growth.

Media coverage

June 17 PPC Land

Basis and Cint bring live brand lift measurement inside omnichannel campaigns

Basis integrates Cint brand lift into omnichannel campaigns, giving advertisers real-time awareness, ad recall, and purchase intent data while ads are running.

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