Latest Baozun News & Updates

See the latest news and media coverage for Baozun. We track all announcements, press releases, and industry mentions in real time, all in one place.

Baozun

Global digital commerce partner for brands

baozun.com

Headquarters: Shanghai, China
Founded year: 2007
Company type: Public company
Number of employees: 5,000–10,000
Industry: Online Services

Last updated Today

Latest news about Baozun

In short: Baozun reported strong Q2 2026 results with revenue up 7.5% and a return to net income, while authorizing a $10M share repurchase.

Company announcements

September 24 Baozun

Baozun authorizes US$10 million share repurchase program

The board approved buying back up to $10 million of ADSs and ordinary shares over the next year, funded by existing cash.

August 27 Baozun

Baozun reports Q2 2026 revenue of RMB 2.7bn

Operating income rises 1110% YoY to RMB 74mn as e-commerce and brand management segments expand, though brand management faces losses.

May 20 Baozun

Baozun reports Q1 2026 results with revenue growth and restored profitability

The company achieved a 15.3% year-over-year revenue increase to RMB2,381.1 million and returned to non-GAAP operating profitability.

May 11 Baozun

Baozun's GAP China achieved revenue growth and profitability

Bloomberg reported over 20% revenue growth in 2025 and quarterly profitability, while CEO Vincent Qiu was featured by Fashion Network.

Media coverage

Yesterday Marketscreener

Baozun Inc. (NasdaqGS:BZUN) announces the repurchase of 17,438,516 shares, corresponding to ...

Baozun Inc. begins on September 28, 2026 the repurchase of its own shares as part of the program approved by shareholders at the meeting held on June 16, 2026...

September 23 MarketWatch

Baozun ADRs Gain on $10 Million Buyback Program

American depositary receipts of Baozun climbed after the company said its board has authorized a $10 million buyback program. ADRs rose 2.6%, to $3.08, in...

September 9 The Bamboo Works

Baozun raises profit target as e-commerce earnings improve, Gap sales accelerate

Baozun’s core e-commerce profits grew faster than its revenue, while its Gap China unit showed sales momentum and value as a ...

August 27 Financial Times

Baozun Announces Second Quarter 2026 Unaudited Financial Results

(1) The Company evaluated the non-GAAP adjustments items and concluded that these items have immaterial income tax effects except for amortization of intangible assets resulting...

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