Latest Apothékary News & Updates

See the latest news and media coverage for Apothékary. We track all announcements, press releases, and industry mentions in real time, all in one place.

Apothékary

Japanese-inspired herbal wellness brand

apothekary.com

Headquarters: Lorton, United States
Founded year: 2020
Company type: Private company
Number of employees: 54–200
Industry: Food Processing

Last updated October 15

Latest news about Apothékary

In short: Apothékary raised $16M, expanded retail, launched Noriko and Every Phase, and won a TikTok award.

Company announcements

October 15 Apothékary

Apothékary launches Dream On ready-to-pour sleep aid

The product combines herbs and science to support restful sleep. It is now available on its website and TikTok Shop.

October 7 Apothékary

Apothekary launches on iHerb platform

The brand expands global accessibility by introducing three herbal rituals: Wine Down, Take The Edge Off, and Every Phase to the marketplace.

September 10 Apothékary

Apothékary launches Protein Pre-Game

This new supplement features AstraGin and digestive herbs to enhance amino acid absorption and support muscle health through combined traditional and scientific insights.

August 5 Apothékary

Apothékary launches its AI-powered tongue reading experience Noriko.

The tool personalizes centuries of wellness wisdom using AI, making it accessible to all users.

Media coverage

May 3 Inc.

This Wellness Brand Made $1 Million on TikTok Shop in One Month. Here’s Its Playbook

Shim—who is now Apothékary’s chief marketing officer—had just wrapped up what she calls an “incredible run” on TikTok Shop in her previous role as head...

November 6, 2025 Drug Store News

Apothékary's liquid herbal supplements roll out to Whole Foods Market

The brand recently shared that a curated selection of liquid herbal supplements will be available to Whole Foods shoppers.

October 29, 2025 Fast Company

Apothékary supplements come to Whole Foods - Fast Company

As customers trade junk food for wellness, Whole Foods expands its supplements aisle with Apothékary, a line of tinctures inspired by Japanese herbal medicine.

July 18, 2025 Forbes

Apothékary Launches In Ulta As Wellness Booms—With $15 Million In VC And Exclusive Kyoto Retreat

Hitting shelves in 350 Ulta stores nationwide, Apothékary CEO Shizu Okusa says the debut of her natural tinctures is pivotal for Ulta's wellness strategy—which up...

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