AB InBev expands global agreement with FIFA through 2030
The brewer becomes Official Beer Sponsor of FIFA World Cup through 2030 and FIFA Women's World Cup 2027.
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Multinational brewing company
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In short: AB InBev reported a surprise surge in Q1 2026 volumes, fueled by growth in non-alcoholic beer and a strategy shift toward premium brands.
The brewer becomes Official Beer Sponsor of FIFA World Cup through 2030 and FIFA Women's World Cup 2027.
It marks the first time a company earns this Cannes Lions recognition three times. Teams and partners drive growth through creativity.
Results announced on May 5, 2026. Download link available for full report.
The platform launches for FIFA World Cup 2026 with fan events, Bud FC, and The Bud Fan Store across 40 countries.
Amid record low alcohol sales, consumers are drinking up the ready-to-drink brand whose cans have developed a reputation for packing a punch.
AB InBev (BUD) Q2 2026 earnings call recap: volume, revenue, EPS and cash flow gains, 4–8% EBITDA ou...
The World Cup and a focus on premium beer brands helped to buoy sales, Anheuser-Busch InBev leaders reported Thursday. For its most recent quarter, ending...
Sales to retailers fell 1.9% in the U.S., though the company said it outperformed the broader industry. Pricing and brand mix drove revenue growth.
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