AB InBev expands global agreement with FIFA through 2030
The brewer becomes Official Beer Sponsor of FIFA World Cup through 2030 and FIFA Women's World Cup 2027.
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Multinational brewing company
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In short: AB InBev reported strong quarterly growth, driven by its FIFA World Cup partnership and a strategic focus on premium and global brands.
The brewer becomes Official Beer Sponsor of FIFA World Cup through 2030 and FIFA Women's World Cup 2027.
It marks the first time a company earns this Cannes Lions recognition three times. Teams and partners drive growth through creativity.
Results announced on May 5, 2026. Download link available for full report.
The platform launches for FIFA World Cup 2026 with fan events, Bud FC, and The Bud Fan Store across 40 countries.
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